Saying NO to certain requests from the client is a skill. How do experts generally position their NO request to clients & what was their reaction? how did PPCers handle the most outrageous request? and more was discussed in this week’s PPCChat session. Hosted by Julie F Bacchini, here is the screencap of the entire… Read more »
Posts By: Amita
Google Ads Benchmark Report by Tinuiti | Q3 2021 | Key Highlights
Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q3, 2021. Based on anonymised Google programme performance data, here are some of the key findings from the study.
PPCChat | Most Controversial Takes On PPC | 19th October 2021
This week’s PPCChat session was an interesting one. Experts shared their most unpopular take on paid social, what is their PPC conspiracy theory, what is their most controversial take on any aspect of PPC like automation, reporting, etc. Hosted by Julie F Bacchini, here is the screencap of the complete chat.
PPCChat | PPC Highs & Lows | 12th October 2021
Welcome Happy Readers! In this week’s PPCChat discussion, host Julie F Bacchini discussed experts’ biggest wins & failures, what have they learned from them, Is there a strategy or tactic that PPCers really want to try, and more. Here is the screencap of this week’s session.
Chronology of Google Ad Match Type Changes
The first update to the keyword match type occurred in 2014. Since then, Google has been making regular improvements to match types in order to reap long-term benefits.
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