Landing Page Optimization Best Practices

Posted by & filed under Google Ads Tips.

The customer’s first encounter with your brand is generally through the landing page. So, it is important for you to create that first impression. A positive landing page experience encourages visitors to act on their decisions.

PPCChat | Messy Match Types & Account Structure | 10th May 2022

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This week’s PPCChat session was inspired by the post from Kirk Williams where he focused on keyword match type segmentation & how we can organize our search campaign accounts. Host Julie F Bacchini sought PPCers views on the segmented match types in Google Ads & if Google’s machine learning does it better if they do… Read more »

PPCChat | LinkedIn Advertising in 2022 | 3rd May 2022

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Greetings Happy Readers! This week’s PPCChat discussion was about what experts think of LinkedIn Advertising in the year 2022. Host Julie F Bacchini & guest host AJ Wilcox discussed the new features that experts are trying or plan to try in the coming months, what frustrates the PPCers in LinkedIn advertising, and more.

Monthly Roundup | Top PPC News | April 2022

Posted by & filed under PPC Roundup.

Welcome to the April 2022 edition of PPC News. This month, Google released a slew of new features, including performance max, custom columns & custom variables. In this article, we’ve compiled a list of these and other announcements.