PPCChat | Google Ads AI Max for Search Campaigns announcement | 6th May 2025

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This week’s PPCChat session focused on Google’s announcement of the new AI Max for Search Campaigns. The discussion explored how experts reacted—whether they’re excited about the launch, and what questions or concerns they might have. Host Julie F. Bacchini guided the conversation, seeking insights on all these key points.

Monthly Roundup | Top PPC News | April 2025

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Welcome to your April 2025 PPC roundup! This month brought key updates across platforms like Google Ads and Microsoft Advertising. Here’s a quick summary of the most important changes to help you stay ahead in your campaigns.

PPCChat | When You Feel Like You Suck at PPC | 29th April 2025

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During this week’s PPCChat session, host Julie F Bacchini sought experts’ views on the general circumstances that made them feel that PPC like an uphill battle, how they work through that, any resources or tools they wish were out there to help them and more.