This week’s discussion focused on expert perspectives on what’s happening in the industry right now—are clients concerned, and are they noticing a dip in performance? Julie F. Bacchini led the conversation.
Posts By: Amita
PPCChat | Should You Advertise on Brand Terms? | 7th April 2026
During this week’s PPCChat session, host Julie F Bacchini gathered expert perspectives on brand vs. competitor keywords. Do they generally advise clients/brands to advertise on their brand terms? And do they separate brand term advertising in your reporting?
Quarterly Roundup | Top PPC News | Q1 2026
PPC is constantly evolving, with new strategies and trends emerging all the time, so there’s a lot to keep up with. In this roundup, we’ve gathered the most important news and feature updates to help you stay informed and ahead.
PPCChat | Best Practices in PPC: The Good, The Bad & The Ugly | 31st March 2026
In this week’s PPCChat, host Julie F. Bacchini asked experts to share their views on PPC best practices, the worst and best advice they’ve heard, and the strategies they personally follow.
Understanding Amazon ACoS: Targets, Benchmarks, and Optimization
Amazon ads can definitely help bring shoppers to your product listings and drive sales. But the real question is whether your ad spend is actually working for you. That’s where ACoS comes in — it helps you understand if your PPC budget is being spent wisely or just getting burned.
