Here is the screencap of this week’s PPCChat session where host Julie F Bacchini sought experts’ views on the importance of account structure, does it vary by platform? Do changes in the way platforms are set up these days influence PPCer’s account and campaign structures? and more.
Posts By: Amita
Avoid These Google Ads Pitfalls When Promoting Your Amazon Store
Promoting your Amazon store through Google Ads is a powerful strategy to drive targeted traffic and increase sales. This combination offers a dynamic way to grow your brand, enhance visibility, and boost conversions. and maximise sales opportunities.
PPCChat | Running PPC in World Economic Chaos | 4th February 2025
During this week’s PPCChat discussion, host Julie F Bacchini talked about how PPC professionals can support the brands they work with amid ongoing economic uncertainty. The discussion covered topics like the potential global trade war sparked by U.S. tariff threats and the updated X lawsuit targeting advertisers.
Monthly Roundup | Top PPC News | January 2025
Greetings readers! We’re thrilled to share the latest PPC updates in this in-depth monthly roundup. Stay up-to-date and ahead of the curve with these essential insights.
Digital Ads Benchmark Report by Tinuiti | Q4 2024 | Key Highlights
The Q4 2024 Benchmark Report from Tinuiti reveals the latest trends shaping digital advertising. Leveraging anonymized campaign data, the report provides a platform-by-platform breakdown—including Google, Meta, and Amazon—helping brands stay ahead in a competitive landscape.