Merkle | Q1 2021 Digital Marketing Report | Key Highlights

Posted by & filed under Google Ads Tips.

Merkle released its Digital Marketing Report for the first quarter of 2021. After an unusual holiday season, in 2021, consumers showed continued interest in e-commerce. Travel continued to show improvements and much more.  We have penned down some of the key findings from the report in this post.

PPCChat | Testing In The Age Of Automation | 4th May 2021

Posted by & filed under PPCChat.

Julie F Bacchini hosted this week’s PPCChat session. It was an interesting session where PPCers expressed their views on the regular testing in their accounts, the kind of tests they are running in search and social ad accounts, which is experts favorite test to run on any platform, and more.

Monthly Roundup | Top PPC News | April 2021

Posted by & filed under PPC Roundup.

Welcome to this month’s PPC News edition! tROAS bidding to optimize business towards revenue, how Twitter and Google are preparing users for Apple’s App Tracking Transparency (ATT) policies, Expansion of Pinterest ads into Brazil, organized bid strategies for Search campaigns, and more.