Clients and stakeholders sometimes use change history as a primary metric to gauge the efforts of PPC professionals. In her discussion on “Demonstrating Your Worth in PPC,” host Julie F Bacchini explored how experts can showcase their value to clients, identified major points of frustration, and highlighted strategies to help clients recognize the value and… Read more »
Posts By: Amita
Keywords vs Ad Copy – Which One Wins in A/B Testing?
A powerful technique used in PPC advertising is A/B testing, also known as split testing. It helps to discover the most effective ad components for the campaigns.
PPCChat | Handling Being Micromanaged in PPC | 9th July 2024
During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on handling micromanagement in PPC, What are the most annoying or frustrating ways they have been micromanaged and more.
PPCChat | Getting KPIs Right | 2nd July 2024
Experts frequently encounter scenarios where clients or stakeholders concentrate on the wrong metrics, leading PPC professionals to work hard to align the KPIs properly. In this week’s discussion, host Julie F Bacchini explored the common KPIs tracked by experts. She also examined which KPIs are most commonly misunderstood by PPC professionals and their clients or… Read more »
Quarterly Roundup | Top PPC News | Q2 2024
Artificial Intelligence is increasingly transforming PPC advertising platforms, making them more efficient, effective, and intelligent. Here’s a roundup of the most significant announcements, feature enhancements, and data insights that have caught the attention of industry experts.
