Hosted by Julia Vyse, this week’s PPCChat session discussed about App Campaign, challenges faced with PPC for apps, app trackers used by PPCers, industries PPCers use the App campaign for and more.
Posts By: Amita
Welcome to this week’s PPC News recap! Google Ads introducing the Query Builder tool, Introducing a new policy manager for a customized experience on Google Ads, Amazon New-to-Brand metrics, what it takes to build a successful PPC program and more.
Google Ads had announced on 26th February, 2019 that it will sunset average position in September 2019. This announcement triggered a lot of mixed responses in the PPC industry. Even though Google gave the first sign of the average position removal when the last year November they introduced four new ad position metrics.
Here are the highlights of this week’s PPC news ! Learn about Bing Ads maximize click bidding strategy, why SKAG is no longer in practice now, Google Ads API now out of Beta and more
This week’s PPC Chat session was hosted by Kirk Williams which shed light on managing shopping ads, testing bidding automation solutions in Shopping Ads, and PPCers thought on smart shopping and more. Q1. Do you actively manage Shopping Ads, or, are you new to Shopping and hoping to learn more in this chat?… Read more »