Every advertiser wants quality leads, but even with optimised bids and precise targeting, spam and low-intent leads can fill the pipeline without driving business growth. Recognising that lead generation is a quality and measurement challenge, not just a volume game, Google is building solutions focused on capturing genuine intent.
Posts By: Amita
PPCChat | Hidden Gems from GML 2026 | 2nd June 2026
Following Google Marketing Live, Google shared a 70-page PDF packed with updates and insights with PPCers that never made it into the keynote presentation. During this week’s PPCChat session, experts took a closer look at some of those hidden gems, revisited a few of the headline announcements, and shared their perspectives on what these announcements… Read more »
Monthly Roundup | Top PPC News | May 2026
Missed some of the biggest PPC updates this month? We’ve got you covered. This PPC Roundup brings together the latest platform announcements, feature releases, and industry insights that every advertiser should know to keep campaigns competitive and effective.
PPCChat | Google Marketing Live Questions Answered | 26th May 2026
Host Julie F. Bacchini and Ginny Marvin of Google Ads answered PPCers questions, which focused on the new features and updates announced during Google Marketing Live. Here is the sneak peek of the entire session.
Google Ads Negative Keywords: How to Find and Use Them to Improve Performance?
To optimise your PPC efforts, it’s crucial to review and update your Negative keywords regularly. One effective way to identify new negative keywords is by analysing the Google Ads Search Terms Report.
