Keywords are the key to connecting businesses to their customers. This, if not done properly, might lead to advertisers bidding on irrelevant keywords that result in poor converting traffic.
Posts Categorized: Keywords
For a PPC search campaign (whether in Bing Ads, Google Ads or Amazon Ads), the user search queries that triggered your ad are highly insightful and actionable. These are the actual search terms that users are typing in search box to reach to your product or service. The search terms provide an peek into the… Read more »
Search Terms Report is a great source to identify those exact terms that a shopper is searching for. Using that insight advertisers can take strategic decision about which terms to target and which ones to not.
Google Ads announced that exact match type will now also apply for terms with similar intent. The PPC space has since been flooded with opinions about this change. Here is how PPCers responded when this update was announced.
After including rewording and reordering to the exact match keywords last year, Google Ads announced changes to close variants of exact match keywords last week that allows similar terms matching.