Amazon Attribution helps advertisers measure how external marketing contributes to Amazon sales. With several tools offering different features and approaches, choosing the right one can be challenging. Here’s a quick look at Karooya, Skai, Pacvue, and AMPD and how they compare.
Posts Categorized: Keywords
Keyword Cannibalization in Google Ads: How to Identify and Stop Competing Keywords?
PPC campaigns use a mix of keyword match types to capture as many relevant search queries as possible. However, this can sometimes lead to keyword cannibalisation, where multiple keywords from the same account compete for the same search query, reducing efficiency and making campaign optimisation more difficult.
The PPC Keyword Balancing Act: Finding the Right Keyword Count for Campaigns, Ad Groups, and Accounts
Most PPC marketers know the two fundamental building blocks of a successful Google Ads campaign: keywords and negative keywords. Together, they improve targeting, reduce wasted ad spend, and help ensure your budget is spent on the clicks that matter most. But if they aren’t managed carefully, they can quickly clutter your account and make it… Read more »
The Evolution of PPC in 2025: A Complete Recap
2025 marked a pivotal year for pay-per-click advertising. Search results evolved with AI-powered overviews, and ad platforms leaned heavily into automation. From smarter bidding to measurement challenges, PPC in 2025 became more dynamic and more strategic. This recap looks back at the most important changes that shaped PPC in 2025.
Using Amazon Ads data to launch Google Ads Campaign
To expand the reach of your products or services, platforms such as Amazon and Google Ads are top choices. Are you thinking about reaching more people with your Amazon products? A Google Ads campaign could seriously level up your success.
