Long Tail keywords have long got the support to be made a part of one’s PPC strategy. But is it an effective way to reach your target audience?
Posts Categorized: Keywords
The best way to discover new keywords for your Amazon Ads campaign is to run an automatic campaign, along with a manual campaign, with the same products in each. Once the automatic campaign gains traction, you can start analyzing it’s search term report to find good performing keywords and move them to your manual campaign. Thus over period… Read more »
Keywords are the key to connecting businesses to their customers. This, if not done properly, might lead to advertisers bidding on irrelevant keywords that result in poor converting traffic.
For a PPC search campaign (whether in Bing Ads, Google Ads or Amazon Ads), the user search queries that triggered your ad are highly insightful and actionable. These are the actual search terms that users are typing in search box to reach to your product or service. The search terms provide an peek into the… Read more »
Search Terms Report is a great source to identify those exact terms that a shopper is searching for. Using that insight advertisers can take strategic decision about which terms to target and which ones to not.