The first update to the keyword match type occurred in 2014. Since then, Google has been making regular improvements to match types in order to reap long-term benefits.
Posts Categorized: Keywords
Google Ads Keyword Match Type Best Practices
Some don’t put much heed to what match type to use for their keywords. However, this is as much a crucial task, as what benefit would one get by running a campaign that is not targeted properly.
How to Identify New Keywords for Your Amazon Ads Campaign
As much it is important to identify irrelevant terms, so is to identify new keywords. We help you find not only the irrelevant terms but also the ones that you can potentially bid on.
Broad Match vs Broad Match Modifier Match Types in Google Ads
Broad and broad match modifier, might appear to be same, but are totally different in their functionality. Here we discuss what differentiates one from the other.
Should Negative Keywords be Broad Match?
We say, why not! Using broad match negative keywords is no restriction but yes, it does come with a rulebook to follow.
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