Google Ads announced that exact match type will now also apply for terms with similar intent. The PPC space has since been flooded with opinions about this change. Here is how PPCers responded when this update was announced.
Posts Categorized: Keywords
After including rewording and reordering to the exact match keywords last year, Google Ads announced changes to close variants of exact match keywords last week that allows similar terms matching.
Google Ads Keyword Planner helps advertisers identify the right set of keywords that can help refine their targeting and reach out to a relevant target audience
Showing relevant results for a query entered by a customer increases the likelihood of a conversion. What results to display depends on the keywords being targeted.
Broad match negative keywords behave much like the bidded broad match keywords. However, the intent here changes. Broad match negative keywords aim towards restricting as many search queries as possible.