An ideal practice to drive relevant conversions from your ad is to identify the right keywords. And improving impression share for the relevant keyword optimizes your CTR and conversion performance. So, how do you work out maximizing your keyword impressions?
Posts Categorized: Keywords
Avoid Keyword Cannibalization In Paid Search Campaign
PPC campaigns use a mix of keyword match types to leave no opportunity in tapping the right search query. But is it resulting in triggering the right ad at the right cost and delivering results.
Google Ads Search Campaign Checklist
While creating new search campaign, advertisers must do a quick sanity check. It helps cover up any bloopers and unblock any potential opportunities that were unseen while creating the campaign.
AdWords Negative Keyword Match Types – Best Practices
Negative keywords restricts your ad from showing for irrelevant search queries. But, when your ad will be triggered is decided by what negative keyword match types you choose.
Broad Match Modifier Examples
[Update as of 14th July 2021] – Starting in late July, advertisers will no longer be able to create new broad match modifier keywords. Read about the update here.
