The digital landscape is constantly evolving, and pay-per-click (PPC) advertising is no exception. As we step into 2024, staying ahead of the curve requires embracing new trends and refining existing strategies. This guide empowers you to navigate the dynamic world of PPC and unlock its full potential.
Posts Categorized: Responsive Search Ads
Update to the Responsive Search Ads Ad Customizer
If there’s one thing we can count on, it’s that Google Ads will keep us on our toes at all times. Google announced in August 2021, that RSAs would be the default ad type by June 2022. Now, it has gone through another change and this time, it is ad customizers.
Google Ads gives “Limit Exceeded” Error while creating RSA
Responsive Search Ads has already become the default ad format for your search ads since February 2021. This ad format offers advertisers with the option to add multiple assets. But with that multitude comes a limit, assigned to the number of RSAs per ad group. We will address that in this post.
How Many Responsive Search Ads Per Ad Group?
Since February 2021, Responsive Search Ads have become the default ad type for search campaigns in Google Ads. With this ad type, advertisers can reach potential customers with multiple headlines and descriptions.
Understanding Ad Strength in Responsive Search Ads
Ad strength is a unique way to identify the potential of your Responsive Search Ads. So what are you doing with the recommendations to improve your ad’s relevancy? We discuss what RSA ad strength means and what you should do about it.