Key Update: Google’s Trademark Bidding Judgement in India

Posted by & filed under Google Ads Tips.

The Supreme Court of India has recently dismissed an appeal filed by MakemyTrip Limited (MMT) against Google LLC. MMT had challenged Google’s practice of allowing competitors, like Booking.com, to use MMT’s trademarks (“Makemytrip” and “MMT”) as keywords in Google Ads.

Reduce Wasted Spend: Your Negative Keywords FAQ Handbook

Posted by & filed under Google Ads Tips.

Negative keywords play a crucial role in optimizing Google Ads campaigns, ensuring budget efficiency and targeted reach. However, navigating their intricacies can be challenging. This comprehensive guide tackles questions around negative keywords, with clear and concise answers for better understanding.

Adding campaign name and ad group name in bulk as custom parameter

Posted by & filed under Google Ads Tips.

For marketing professionals managing extensive campaigns and ad groups, accurately attributing traffic sources can be a complex challenge. This blog post explores a valuable technique: bulk adding campaign and ad group names as custom parameters, that will help you gain immediate efficiency and unlock deeper data insights to optimize your campaigns. In this post, we… Read more »

Step-by-Step Guide to Integrating Amazon Attribution for Google Ads

Posted by & filed under Amazon Ads.

In paid search advertising, the ability to measure the effectiveness of your campaigns is paramount. If you’re an Amazon seller using Google Ads to promote your products or store on Amazon, you’re likely no stranger to the challenge of tracking the performance of Google Ads and understanding its impact on your Amazon sales. Thankfully, there’s… Read more »

5 Competitive Intelligence Tools To Elevate Your Amazon Ads Strategy

Posted by & filed under Amazon Ads.

Dominating the ever-evolving Amazon marketplace requires constant adaptation and keen awareness of your competitors’ maneuvers. Understanding their strategies isn’t just about copying – it’s about uncovering your own blind spots and identifying areas for improvement. This allows you to strategically level up, close the gap, and fight for top rankings with greater confidence.