After updating the search term report with fewer search terms in September 2020, Google recently announced that advertisers will see more search queries received starting from February 2021. How advertisers can tackle such large scale data, we discuss that in this post.
Posts By: Kirti
Advertisers need to build a robust keyword strategy that can help reach audiences that are difficult to reach organically. In Amazon Ads, a similar practice needs to be followed. What differs, is the manner in which the keyword list is compiled. We discuss the ways to do that in this post.
Using Amazon’s attribution, advertisers can analyze cross-channel performance. As Amazon provides you with raw data, it becomes harder to trace the data back to the source. To have a better understanding of their Google Ads performance, advertisers must determine the specific origin of the click.
Close variants have ramped up over the past few years, as a result of significant changes made in match-type behavior. With the spend on Google Ads search ads increasing, it is likely to be shared amongst the close variants. If not checked in and handled with the right strategy it could result in an increase… Read more »
Early this year, Google launched Data Exclusion, to help advertisers filter inaccurate data (broken conversion tag or other factors). Excluding such data will prevent any unwanted changes from affecting Smart Bidding.