Posts By: Kirti

This week’s PPCChat centered on two major Google Ads announcements: changes to how limited-budget campaigns using Target CPA will behave, and the integration of Local Service Ads (LSA) into Performance Max. Industry experts shared their initial reactions, discussed how these updates could impact campaign performance and advertiser control, outlined the account changes they’re planning, and… Read more »

Say you want to know whether AI Max is worth turning on for a campaign. The “correct” way to find out, earlier, was to clone the campaign, mirror every setting by hand, wait out a ramp-up period, and hope nothing drifted between the two copies while you weren’t looking. By the time you had a… Read more »

For years, the search and content industry has argued over how much traffic Google’s AI Overviews (AIOs) are actually siphoning from websites. Google has downplayed it. Publishers have pointed to steep traffic declines. SEO tools have published observational data. But nobody had causal proof — until now.

Amazon advertisers today have more optimization software options than ever before. While most platforms promise better performance and less manual work, they often approach campaign management in fundamentally different ways.

Can advertisers bid on a competitor’s trademark in Google Ads? This question has been at the center of multiple legal battles in India over the past decade. Courts have examined whether using trademarks as keywords amounts to infringement, whether Google can be held liable for allowing such bidding, and how trademark rights should be balanced… Read more »