Google released the v1.1 of Google Ads Editor in July this year. One of the features introduced with this release was including IP exclusions
Posts By: Kirti
Adding the right term as negative keyword helps control when your ad gets triggered. If you haven’t yet reviewed your search terms for such keywords, then now is the time.
Knowing who your ad is competing against and how your ads are performing, is another way of optimizing your account for performance. Google Ads offers this insight in the form of auction insights.
Merkle released its Digital Marketing Report for Quarter 2, 2019 this week. We elaborate some of the key findings from the report in this post.
With Google Ads ValueTrack parameter, advertisers can easily ascertain the source of the clicks and hence, attribute the success of paid search activities accordingly.