PPCers in this week’s PPCChat session discussed about the PPC tools that they can’t live without, tools that they would want to use, what makes them decide to try out a new tool. Hosted by Julie F Bacchini the session discussed all this and more was explored.
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Negative keywords in a PPC campaign, across various platforms like Google Ads, Bing Ads or Amazon Ads, are the terms for which advertiser does not wish to show their ads.
Welcome to this week’s PPC News recap! Learn about setting up Custom Intent Audience for your YouTube campaign, developing a paid search competitive strategy, Maximize Conversion bidding strategy to be made globally available, learn about the ad specs available with YouTube and more.
Hosted by Julie F Bacchini, this week’s PPCChat session discussed about concerns of PPCers regarding privacy and digital advertising, their views on ad bollocking technology, platforms that handles privacy and advertising best and worst and more.
An additional description and headline was added to the Expanded Text Ads last year. How have the updated ETAs performed when compared with the old format? We have an AdWords script to help find that.