We launched the Negative Keywords Tool for Amazon Ads roughly 2 years back. Now, with negative keywords available for Sponsored Brand campaigns, we have updated our tool with the same.
Posts By: Kirti
We were also not a step behind in updating our existing tools and introducing some exciting new features. All done to help advertisers better manage their paid search marketing activities. Here are some of the major updates made by us this year.
Though Google and Microsoft Ads are identified as major PPC platforms, the social media advertising platforms are not far behind. And with the changes that they have been making, they have established themselves as the next hotspot for advertising.
This year was filled with major updates made by Microsoft Advertising. One of the biggest change was updating their paid search platform name from Bing Ads to Microsoft Ads. This and many more of such important updates mentioned in this annual roundup for this year.
Negative keywords list is a simpler way to list down common negative keywords that can be shared between more than one campaign.