This week’s PPCChat session had PPCers evaluate the ad support system of the various platforms such as Facebook, Instagram, Google Ads, Microsoft Ads.
Posts By: Kirti
Launched last year, Discovery campaign uses Google’s machine learning to show the best combinations of your ad assets.
You might notice that there has been significant change in your account performance but what led to it was a question that would require some deep study. Google’s Explanation feature solves this problem.
Some negative keywords are common across campaigns primarily because of there irrelevance to the business. If there are such common sets of negative keywords, ideally one should consider using Negative Keywords List, but we still look into how to copy the negative keywords on Google Ads Interface as well Ads Google Ads Editor.
PPC experts discuss about the economic impact of the pandemic, how to handle such rough conditions, action steps to prepare for recession, what skillset they are adding on, plan to manage the economic volatility, and more. Hosted by Julie F Bacchini, this week’s PPCChat discussion addressed all these concerns.