Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q2, 2021. This report gives insights across paid search, Shopping, YouTube, and Discovery. Last year due to a pandemic, CPC, clicks, and spend growth suffered but in Q2 2021, advertisers saw a slow and steady rise in CPC and spend growth. In… Read more »
Posts Categorized: Google Ads Tips
A well-designed landing page can turn visitors into reliable customers. While using the PPC channel to bring your eventual customers to the business site, it becomes more important to check the quality score of your landing page and take measures to improve it.
To gather keyword ideas, a keyword research tool is very important. There are many keyword research tools available in the market but Google ads keyword planner stands out among all those tools.
There is no better way to track your PPC competition than the Auction Insight Report on Google Ads interface. The struggle is always to stay ahead of your competitors and with insights from this report, you can take that extra step to improve your overall performance.
Most of the time, making mistakes are unavoidable but correcting those mistakes at the right time is very important. In PPC space, negative keywords are very essential, and ignoring them can cost you your precious budget.