N-gram is a familiar term for the one’s tackling large scale data. In this post, we address how n-grams plays an important role in your PPC search terms data too.
Posts Categorized: Google Ads Tips
Google makes another significant update to the matching behaviour of the match type. And this time it is Phrase Match!
Keywords, one of the key components for running your PPC campaign, can clutter your account if not managed properly. How many keywords one must use, cannot be defined in a number. We discuss more about it here.
Keywords often help us to get the desired position on search results, however, there are certain keywords that advertisers at times overlook, those are branded keywords.
Negative keywords is an absolute necessity for every paid search campaign that you are running. It takes you one step forward in reaching out to the right segment of audience.