After updating the search term report with fewer search terms in September 2020, Google recently announced that advertisers will see more search queries received starting from February 2021. How advertisers can tackle such large scale data, we discuss that in this post.
Posts Categorized: Google Ads Tips
Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q3, 2021. Based on anonymised Google programme performance data, here are some of the key findings from the study.
Advertisers need to build a robust keyword strategy that can help reach audiences that are difficult to reach organically. In Amazon Ads, a similar practice needs to be followed. What differs, is the manner in which the keyword list is compiled. We discuss the ways to do that in this post.
The first update to the keyword match type occurred in 2014. Since then, Google has been making regular improvements to match types in order to reap long-term benefits.
Since February 2021, Responsive Search Ads have become the default ad type for search campaigns in Google Ads. With this ad type, advertisers can reach potential customers with multiple headlines and descriptions.