The digital advertising landscape has seen significant shifts over the last few years, with changes in consumer behavior, economic conditions, and competition driving fluctuations in Cost-Per-Click (CPC) across Google Paid Search, Google Shopping Ads, and Google Text Ads. Drawing on data from Tinuiti reports, this post explores the trends in CPC from the first quarter… Read more »
Posts Categorized: Google Ads Tips
Early Access: Boosting Campaign Performance with Message Assets (Beta)
In today’s fast-paced digital marketing landscape, innovation is essential for maintaining a competitive edge. Google Ads, always pushing the boundaries of advertising effectiveness, is now testing an exciting new feature—the WhatsApp message asset, which is currently in beta. advertising strategy.
Google’s Monopoly Power Confirmed in Landmark Antitrust Ruling
A recent court document reveals significant findings against Google, emphasizing its monopoly power in the general search services and general search text ads markets. The court concluded that Google used exclusive distribution agreements with browser developers, mobile device manufacturers, and wireless carriers to suppress competition. This anticompetitive conduct enabled Google to charge inflated prices for… Read more »
Introducing the Google Ad Preview Tool for Amazon Products
We are excited to announce the launch of the Google Ad Preview Tool for Amazon Products, a powerful new feature designed to streamline the advertising process for Amazon sellers and advertisers. This innovative tool, developed by Karooya, enables users to preview how their Google Ads will appear when promoting Amazon products—making ad optimization easier and… Read more »
Digital Ads Benchmark Report by Tinuiti | Q2 2024 | Key Highlights
Tinuiti’s Q4 report delivers actionable strategies to boost your digital ad performance. Dive into in-depth analytics from Google, Meta, Amazon, and beyond.
