Digital Ads Benchmark Report By Tinuiti | Q1 2023 | Key Highlights

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The Q1 2023 Digital Ads Benchmark Report by Tinuiti, a digital marketing agency in the United States, provides insights into quarterly trends for Google, Meta, Amazon, and other platforms. The report is based on anonymized performance data from advertising programs managed by Tinuiti, and highlights several key findings, which are outlined below.

Testing bidding strategies with Google Ads experiments

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Testing bidding strategies with Google Ads experiments can help advertisers determine the most effective approach for achieving their advertising goals. Having a good understanding of the bidding strategy that works for your campaign can contribute to achieving a higher return on ad spend.

Using ChatGPT to identify Negative Keywords for your paid search campaign

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Using ChatGPT to generate suggestions for negative keywords could save time and effort compared to manually researching and selecting negative keywords. Although ChatGPT utilizes advanced machine learning algorithms to generate relevant negative keyword ideas, it may not account for the most current or industry-specific keywords that could impact your campaign’s performance.