Negative keywords in a PPC campaign, across various platforms like Google Ads, Bing Ads or Amazon Ads, are the terms for which advertiser does not wish to show their ads.
Posts Categorized: Product Updates
Last year Google updated the Expanded Text Ads to include an additional headline and description. In light of this change, we have updated our Ad Performance Report.
For a PPC search campaign (whether in Bing Ads, Google Ads or Amazon Ads), the user search queries that triggered your ad are highly insightful and actionable. These are the actual search terms that users are typing in search box to reach to your product or service. The search terms provide an peek into the… Read more »
After the launch of Expanded Text Ads in 2016, here is the much awaited ad format advertisers have been waiting for. Responsive Search Ads are here (in beta) and now you can automatically A/B test your ads.
Ever since Google upgraded the Traditional Text Ads to Expanded Text Ads, advertisers have greatly benefited with the additional real estate by offering more information about their product/ service.