Posted by & filed under Google Ads Tips, Product Updates.

Negative keywords are crucial, and we at Karooya can’t emphasize that enough. We say this not because we have a solution for it; but because we also know how it affects how much money you spend on your search ad campaign. We thus decided to create a helpful resource that advertisers who have just started with their Google Ads campaign can refer to.

Today we announce the first eBook from our team. We plan to produce more of these instructional guides in the future, and this is just the first in this series.

This eBook discusses Negative Keywords in Paid Search. We have covered how negative keywords behave across the major paid search platforms such as Google Ads, Microsoft Ads, and Amazon Ads. You will find the eBook covering the following crucial points:

  • Negative Keywords Match Types in Google Ads, Microsoft Ads & Amazon Ads
  • Close Variants
  • Negative Keywords explained with examples
  • Negative Keyword Lists in Google Ads and Microsoft Ads
  • How to find negative keywords and add them to your campaign in Google Ads
  • An interesting quiz around negative keywords

Here is the link to this eBook.

Look out at this space for more of such eBooks. For the moment, refer this eBook for all that you wanted to know about negative keywords and share your feedback in the comment section below.

If there is a specific topic that you wish for us to cover, then write to us at

An Important Note: Our Negative Keywords Tool is Free for accounts with ad spend less than $10,000 per month. Save 10-20% of your search ad spend for free.

Stop wasted ad spend with Karooya

Stop the wasted ad spend. Get more conversions from the same ad budget.

Our customers save over $16 Million per year on Google and Amazon Ads.

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