Thinking about expanding your reach beyond Amazon? Targeting shoppers earlier in their buying journey with Google Ads can be a game-changer. Did you know nearly half of all buyers start their search on Google? By leveraging Google Ads alongside your Amazon efforts, you can tap into this vast potential customer base and drive significant sales growth.
Amazon provides an Attribution service to measure the overall effectiveness of your Google Ads campaigns, but it has certain limitations. For example, it does not provide performance metrics such as impressions, clicks, and spend of Google Ads. You can read our article here to understand different ways to enable attribution tracking.
This is where Karooya comes in.
Amazon Attribution currently falls short by not offering keyword-level tracking. This means you miss out on valuable insights into the true performance of individual keywords. Karooya offers a solution with two options: a reporting solution and an optional bid automation solution.
Why Settle for Less?
Keyword-Level Tracking Our reporting solution assists with keyword-level analysis through our Google Ads and Amazon Attribution integration feature. For a given duration, we show you how much a keyword has spent along with the total sales generated from that keyword. This gives advertisers deeper insight into their Google Ads campaigns. You can also check the underlying search terms of that keyword to see which queries trigger your ads.
Smart Labeling and Bidding We create and assign labels to keywords based on their ROAS (Return on Ad Spend). After assigning these labels, you can adjust the bids of keywords in the Google Ads UI according to their ROAS.
Manually adjusting bids is cumbersome, time-consuming, and potentially error-prone. You may miss out on regularly updating bids. Instead of updating keyword bids based on their ROAS manually, we offer a bid automation solution. You specify a ROAS goal for a campaign or group of campaigns, and the keyword bids are updated automatically based on their performance. No manual intervention is necessary!
But sometimes, many keywords don’t have enough data to make a bidding decision. In such cases, we use data from the portfolio to help make individual bid decisions.
The Portfolio Bidding Solution of our Attribution Tool sets higher or lower bids depending on the portfolio's performance. You can choose to either manually make bid suggestions or enable this feature automatically. This helps you achieve higher ROAS from all keywords together and drive higher sales volume.
| Feature | Rules-Based Bidding | Karooya’s Automated Bidding |
|---|---|---|
| Bidding Adjustments | Static, based on predefined rules | Dynamic, real-time adjustments based on performance data |
| Optimization Method | Manual, using set rules and historical data | Automated, using machine learning and advanced algorithms |
| Frequency of Updates | Periodic, at set intervals | Continuous, with ongoing learning and adaptation |
| Flexibility | Limited, does not account for real-time changes | High, adapts to market conditions, trends, and competition |
| Targeting Goals | Requires manual setup for goals like ROAS and ACOS | Automatically adjusts bids to meet specific ROAS and ACOS targets |
| Data Usage | Based on individual keyword performance | Leverages portfolio-level data for comprehensive bid adjustments |
| Effort Required | High, due to manual setup and maintenance | Low, with minimal effort needed for continuous optimization |
| Last Month's Spend on Google |
Amazon Attribution Tool (Fees for 6 months) |
Portfolio Bidding Automation (Fees for 6 months) |
|---|---|---|
| Up to $3,000 | FREE | N. A. |
| Up to $10,000 | $600 | $900 |
| Up to $25,000 | $1,200 | $1,800 |
| Up to $50,000 | $2,000 | $3,000 |
| Above $50,000 | Contact Us | Contact Us |
We offer two pricing options to give you the level of control you need. The core feature is keyword-level tracking, which starts at $100 per month (billed every 6 months).
If you'd like to take things a step further, Karooya offers an optional automated bidding add-on service. Pricing for automated bidding is based on your ad spend, so contact us at sales@karooya.com for a custom quote tailored to your specific needs.
Our customers have seen real improvements with our solutions. They are run large and successful ad campaign on Google and drive a significant fraction of total sales from non-Amazon channels. Some have increased their sales by over 20% within 6 weeks using our portfolio bidding optimization.
Tracked sales data for 38,000+ keywords in 1000+ campaigns.
Recorded 237,000+ orders with over $7 million in sales.
