Google’s trademark bidding practices have been under legal scrutiny in India for years. While previous cases, including the MakeMyTrip dispute, left advertisers with unanswered questions about whether competitors could bid on trademarked keywords, a recent Delhi High Court ruling involving sanitaryware brand Hindware has delivered one of the strongest judgments yet on the issue.
Read more »Missed some of the biggest PPC updates this month? We’ve got you covered. This PPC Roundup brings together the latest platform announcements, feature releases, and industry insights that every advertiser should know to keep campaigns competitive and effective.
Read more »Host Julie F. Bacchini and Ginny Marvin of Google Ads answered PPCers questions, which focused on the new features and updates announced during Google Marketing Live. Here is the sneak peek of the entire session.
Read more »Many Amazon sellers use Google Ads or Microsoft Ads to drive traffic directly to their Amazon listings. But in some cases, sending visitors straight to Amazon is not ideal. You may want users to first land on your own website before continuing to Amazon.
Read more »To optimise your PPC efforts, it’s crucial to review and update your Negative keywords regularly. One effective way to identify new negative keywords is by analysing the Google Ads Search Terms Report.
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