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This week’s PPCChat session centred around PPC guardrails like negative keywords, placement exclusions, and ad copy adjustments that help advertisers filter out unwanted traffic or audiences. The discussion explored whether PPC professionals actively use such guardrails in their campaigns, how these practices differ across platforms, and what additional guardrail features they wish existed. The session was hosted by Julie F. Bacchini, who invited industry experts to share their insights and experiences.

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Posted by & filed under PPCChat.

This week’s PPCChat session explored the theme ‘Automation vs. Control – Where is the line in PPC today?’ Host Julie F. Bacchini engaged experts in a discussion on the current attitudes toward automation vs control, highlighting their favourite and least favourite aspects of today’s ad platform automation, along with other key insights.

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