In the ever-evolving landscape of Google Ads, the Auction Insights report remains one of the most powerful yet underutilized tools for competitive intelligence. In 2025-2026, with the shift toward AI-driven campaigns like Performance Max and AI Max, understanding who is “eating your lunch” in the auction has become more complex—and more critical.
Read more »In a recent PPCChat discussion, PPC professionals unpacked how ROAS is defined, misunderstood, over-simplified — and sometimes weaponized. From platform-reported numbers vs. real business revenue, to unrealistic targets that throttle campaigns, to the eternal ROAS vs. ROI confusion, it turns out this “simple” metric carries a lot of baggage.
Read more »This week’s PPCChat focused on the big question: “What does advertising really look like today?” Experts shared their views on the current state of the industry, what feels most unpredictable or challenging right now, and what concerns are top of mind for PPC professionals. Host Julie F. Bacchini guided the conversation, digging into these questions and more.
Read more »Today’s PPCChat focused on “Mistakes in PPC Accounts.” Host Julie F Bacchini invited experts to share the most common pitfalls they see when managing ad accounts, along with tricky platform nuances that are easy to overlook and much more.
Read more »For the past two decades, PPC advertisers have built entire strategies around three fundamental tools: broad match, phrase match, and exact match. We’ve debated their merits, crafted intricate structures, and spent countless hours deciding which match type deserves our budget. AI Max has fundamentally changed this relationship. Not by explicitly removing match types, but by making them less relevant to how decisions are actually made.
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