Performance Max (PMax) campaigns have become the backbone of Google Ads automation. With CPCs up nearly 13% year-over-year, every wasted click now costs more than ever. In a system driven by Google’s AI, negative keywords have become one of the last — and most powerful — levers advertisers can use to cut waste, protect budgets, and steer campaigns toward profitable outcomes.
Read more »From new platform features to industry trends, this month’s PPC roundup brings together everything advertisers need. The goal is to help quickly catch up on what’s new without digging through endless updates.
Read more »We all make assumptions, and at times, they can go wrong. In the PPC industry, experts make mistakes which still haunt them. Clients might ask something to do, which PPCers know is wrong. All experts need help to understand if the things they are dealing with are right or wrong. Host Julie F Bacchini addressed all these concerns during this week’s PPCChat session.
Read more »Bidding exploration in Google Ads is the period when Smart Bidding experiments with different bids to gather performance data and learn how to best meet your goals. It usually happens after major changes to your campaigns and can last anywhere from a few days to a few weeks.
Read more »In this week’s PPCChat discussion, host Julia Vyse invited experts to share the features they’d add or the problems they’d solve on ad platforms if they had the chance.
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