Posted by & filed under Google Ads Tips.

Keywords used to be simple: pick the right ones, block the wrong ones, and you were set. Fast forward to 2025, and the story is a lot more complicated. With AI-driven campaigns, blurred match types, and Google rolling out negative keyword updates left and right, advertisers are asking: “Do keywords still matter? And how do I stop wasting budget on the wrong ones?”

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Posted by & filed under Google Ads Tips.

The court’s latest opinion addresses Google’s monopoly in search text advertising, a market central to digital advertising spend. The remedies outlined include new requirements for auction transparency and syndication access, though other advertiser-sought changes were declined. This comes from the Memorandum Opinion and Order (Sept 2, 2025) in the United States v. Google antitrust proceedings.

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