In this week’s PPCChat, host Julie F. Bacchini asked experts to share their views on PPC best practices, the worst and best advice they’ve heard, and the strategies they personally follow.
Read more »Amazon ads can definitely help bring shoppers to your product listings and drive sales. But the real question is whether your ad spend is actually working for you. That’s where ACoS comes in — it helps you understand if your PPC budget is being spent wisely or just getting burned.
Read more »Here is the screencap of this week’s ppcchat session, which was hosted by Julie F Bacchini.
Read more »Communicating with clients can get tricky when ad platforms run into issues. How do experts spot when something’s gone wrong? How do PPCers keep track of ongoing problems, and what tips do they follow to manage them smoothly? These questions and more were explored by host Julie F. Bacchini in this week’s PPCChat session.
Read more »Back in 2023, we wrote an article about using ChatGPT to identify negative keywords. Cut to 2026, we thought that this topic needed to be revisited as a lot many changes have occured in the AI landscape that needs to be incorporated (if it is being put in practice and even if it is not, in near future you can expect reaching out to it for some mundane tasks)
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