Tinuiti’s Q3 report showed a compelling mix of volume growth and softening ad prices. Impressions and clicks surged across major platforms, even as CPCs and CPMs moderated, signalling an increasingly competitive but efficient ecosystem for advertisers.
Read more »During this week’s PPCChat session, host Julie F. Bacchini sought PPCers’ views on the most impactful SERP changes related to PPC. Moreover, she asked about the types of queries they are seeing in AI Overviews, whether they are adjusting their PPC strategies to align with the new SERP formats, and more.
Read more »Running Google Ads in this competitive world is like playing chess. You are making your own moves while trying to predict what moves competitors are making. To stay ahead, you need to know where they are advertising, what keywords they are targeting, and how their campaigns are structured. That’s where competitor monitoring and analysis come in.
Read more »This week’s PPCChat session centred around PPC guardrails like negative keywords, placement exclusions, and ad copy adjustments that help advertisers filter out unwanted traffic or audiences. The discussion explored whether PPC professionals actively use such guardrails in their campaigns, how these practices differ across platforms, and what additional guardrail features they wish existed. The session was hosted by Julie F. Bacchini, who invited industry experts to share their insights and experiences.
Read more »In Q3 2025, AI-driven automation took center stage in PPC, with platforms giving advertisers more power to optimize. Ad platforms are rolling out smarter automation, better audience insights, and tools that help advertisers spend smarter. Here’s a quick roundup of what has changed.
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