Welcome to this week’s PPC News recap! Differences Between Google Ads and Microsoft Advertising, Ways to Manage Placements For Your Google Ads Display Campaigns, Quora announces two new features to help you measure and attribute conversions and more.
Some don’t put much heed to what match type to use for their keywords. However, this is as much a crucial task, as what benefit would one get by running a campaign that is not targeted properly.
This week’s PPCChat session was hosted by Julie F Bacchini where she sought experts’ views on plateaus in performance, what are some things PPCers can try in that dreaded plateau phase, any theories about what causes plateaus and more.
Missed out on top PPC posts published in the month of January 2020? Here is a quick recap. Merkle’s Digital Marketing Report for Q4 2019, An extension for Microsoft Search in Bing, Ad Manager API will be sunset on 28th February 2020, Parallel tracking for Video campaigns is mandatory from March 31, 2020, Helpful migration tips for Expanded Text Ads and final URLs and more.
Merkel recently released its Digital Marketing Report for Q4 2019. We have penned down some of the key findings from the report in this post.