Welcome readers! During this week’s PPCChat session, host Julie F Bacchini discussed what experts did when they encountered PPC pitfalls, what did they do when they had issues with their client’s website that messed up their PPC efforts and more
Read more »Greetings PPC readers! Here is the screencap of this week’s PPCChat session which was hosted by Julie F Bacchini. The topic of the discussion was “The future of search & PPC”.
Read more »Brainlanbs’ recent report explored the usage of Google’s Auto Applied Recommendations to leverage the potential of broad match keywords. Despite the supportive results, it becomes imperative to incorporate negative keywords when using broad match keywords due to the possibility of an increase in CPAs.
Read more »Greetings readers! During this week’s PPCChat session, host Julie F Bacchini discussed targeting for PPC advertising, are experts using any first-party data for ad targeting? platforms with the best targeting options and more.
Read more »The Q1 2023 Digital Ads Benchmark Report by Tinuiti, a digital marketing agency in the United States, provides insights into quarterly trends for Google, Meta, Amazon, and other platforms. The report is based on anonymized performance data from advertising programs managed by Tinuiti, and highlights several key findings, which are outlined below.
Read more »"Karooya - Negative Keywords Tool"
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