Looking for the latest PPC trends and updates? This month’s roundup covers major platform updates, emerging trends and the latest updates and actionable takeaways to help you refine your advertising strategy.
Read more »Competitor analysis is a crucial process for understanding your competitors and their strategies. Observing and analyzing your competitors’ activities can greatly enhance your performance.
Read more »This week’s discussion was inspired by a Digiday article exploring the importance of shifting search habits for advertisers. Here’s a recap of the session, hosted by Julie F Bacchini.
Read more »Whether it’s various ad platforms, clients, or PPC accounts, there are insights experts wish they had known beforehand. Host Julie F. Bacchini explored these and more in this week’s PPCChat discussion.
Read more »In our continuing series on running Google Ads for Amazon products, we’ve covered campaign structure, keyword selection, and ad copies. Now, let’s dive into one of the most crucial aspects of paid search success—budgeting and bidding strategies. Choosing the right bidding approach ensures that your ads reach the right audience while maintaining profitability.
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