Keywords are the key to connecting businesses to their customers. This, if not done properly, might lead to advertisers bidding on irrelevant keywords that result in poor converting traffic.
This week’s PPCChat session has focused on Pricing Structure for Paid Search Platforms. Hosted by Julie F Bacchini, this session discussed about different pricing model, aspects of pricing structure and more.
Bidding on brand terms is not an uncommon practice! But why should this be transformed into a must-have approach? We discuss the reasons here.
Welcome to this week’s PPC News recap! Google Adwords and Analytics form a powerful partnership, Voice search opportunity in Google, Seven less common things about LinkedIn’s Lookalike Audience and more
ACoS or Advertising Cost of Sales is one important metric to measure your Amazon Ads performance. Here we learn how a low ACoS is a key performance indicator and hence reducing your ACoS become one of the major tasks for advertisers.