Welcome to this week’s PPC news recap. Quora introduced keyword targeting on their advertising platform, Reddit launched cost per click ads, learn about Amazon attribution and how it works, understand how Google Local service Ads are made effective, highlights from Merkle’s Q4 Digital Marketing Report.
Merkle released its Digital Marketing Report for Quarter 4, 2018 last week. We elaborate some of the key findings from the report in this post.
You can download the report from here
Missed out on top PPC posts published in the month of January? Here’s a quick recap of what was trending. Microsoft announced its partnership with Yahoo and AOL and improved its prospects of connecting with a larger spectrum of audience. This and more of such updates covered in this month’s recap of top PPC news.
Hosted by Julie Bacchini, this week’s PPCChat session discussed about automation, where it has worked and not worked, the areas of improvement, what automation is being used for and more. Read more »
Geo Ad Customizers lets you create ad variations for each location (specified by you in your data feed) without spending much time and effort. And the result is not less than promising.