Long Tail keywords have long got the support to be made a part of one’s PPC strategy. But is it an effective way to reach your target audience?
This week’s PPCChat session was hosted by Julie F Bacchini where she and guest Frederick Vallaeys discussed all about Artificial Intelligence,Machine Learning and PPC.
Welcome to this week’s PPC News recap! Introduction to LinkedIn Ad Review,Partnership between Quora and Improvado, More features in Facebook’s Video Creation Kit,Branded content Ads on Instagram,Importance of Brand awareness in PPC and more
Hosted by Julie F Bacchini, this week’s PPCChat session was focused on “Geographic Targeting for campaigns”. This discussion was inspired by Google’s change in location targeting which were announced last week.
Here is a quick recap of top PPC posts which were in news last month. Introduction of new Ads tab on LinkedIn Pages,Google’s announcements regarding new recommendations to optimization score, v1_3 release of the Google Ads API, Discovery Ads and Bumper Machine, New performance planner and New bidding control, Announcement from Quora regarding Duplicate Ad Set, Bing Ads is now Microsoft Advertising and more.