This week’s PPCChat session was hosted by @NeptuneMoon who sought PPCers views on assumptions with regards to the client account, Challenges and learning from those assumptions and more.
Welcome to this week’s PPC News recap! Facebook’s new brand safety control, Google’s update on political ads policy, Quora’s lead gen ads beta, Four ways where automation can help to strengthen your PPC campaign and more.
Google measures the quality of your campaign through the quality score. If you want to cut down your cost per click (CPC) and boost the performance of your campaign, you need to improve your Quality Score.
This week’s PPCChat session was hosted by @NeptuneMoon and @purnavirji who sought experts’ views on Microsoft Advertising platform, Ways where Microsoft Advertising performs really well for the clients, Product Audiences or LinkedIn Profile Targeting and more.
Location targeting is another effective way to get a step closer to reaching your audience. You would potentially want to connect with audience at location where your business is functional or where your product/service is destined for. Thus, it makes it all the more important to target the right locations.