As the U.S. Department of Justice pushes forward with antitrust actions against Google, multiple filings outline sweeping remedies that could reshape the advertising landscape. From auction transparency to ad tech restructuring, here’s what advertisers should know:
Read more »The PPC industry is evolving rapidly. With AI being integrated into nearly every aspect, the fundamental nature of search and its results is shifting, and data is becoming less and less visible. Amid all these AI-driven changes, how can PPCers be sure there will still be a place for them in this industry five years from now? Here is the screencap of this week’s PPCChat discussion, hosted by Julie F Bacchini.
Read more »While most advertisers experience some degree of seasonality, it’s a topic that often doesn’t receive the attention it deserves. In this week’s PPCChat session, host Julie F Bacchini led a discussion on how seasonality impacts the brands experts manage, how to better understand seasonality in PPC, useful tools for managing it, and more.
Read more »To our valued PPC professionals: We’re delighted to present this monthly roundup, packed with the latest updates and key insights to keep you at the forefront of the industry.
Read more »Welcome, readers! On May 21st, during its Google Marketing Live event, Google unveiled innovations that are transforming how PPC professionals connect with their audiences. Which announcements sparked excitement or concern among experts? What were their biggest takeaways, and what questions or uncertainties do they still have? All of these topics were explored in this week’s PPCChat session, hosted by Julie F Bacchini.
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