Welcome to this week’s PPC News recap! A business guide from Google for businesses during COVID-19 pandemic, Ten ways to make your video ads on Pinterest, Introduction of Facebook Shops, 5 key strategies for client communication during COVID-19 and more.
Expanded Text Ads has made paid search marketing more engaging by offering an extra room for advertisers to display their product information.
PPC experts discuss about the economic impact of the pandemic, how to handle such rough conditions, action steps to prepare for recession, what skillset they are adding on, plan to manage the economic volatility, and more. Hosted by Julie F Bacchini, this week’s PPCChat discussion addressed all these concerns.
Welcome to this week’s PPC news recap! Promote local inventory ads, Facebook is expanding its brand safety control for advertisers, What is Programmatic Advertising, Understanding of smart bidding, Importance of upper-funnel strategy, and more.
Negative keywords helps filter who views your ads. It gives you the control over your ad spend and helps drive relevant traffic to your business. But many a times a conflicting negative keyword can reverse the role of blocking relevant traffic too.