To expand the reach of your products or services, platforms such as Amazon and Google Ads are top choices. Are you thinking about reaching more people with your Amazon products? A Google Ads campaign could seriously level up your success.
Read more »During this week’s PPCChat session, PPCers shared what they find working in Google ads, Microsoft, Meta and LinkedIn. Here is the screencap of the entire discussion which was hosted by Duane Brown.
Read more »As the U.S. Department of Justice pushes forward with antitrust actions against Google, multiple filings outline sweeping remedies that could reshape the advertising landscape. From auction transparency to ad tech restructuring, here’s what advertisers should know:
Read more »The PPC industry is evolving rapidly. With AI being integrated into nearly every aspect, the fundamental nature of search and its results is shifting, and data is becoming less and less visible. Amid all these AI-driven changes, how can PPCers be sure there will still be a place for them in this industry five years from now? Here is the screencap of this week’s PPCChat discussion, hosted by Julie F Bacchini.
Read more »While most advertisers experience some degree of seasonality, it’s a topic that often doesn’t receive the attention it deserves. In this week’s PPCChat session, host Julie F Bacchini led a discussion on how seasonality impacts the brands experts manage, how to better understand seasonality in PPC, useful tools for managing it, and more.
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