Welcome happy readers! Here is an another round of top PPC news to help keep you updated with latest announcements & updates across the PPC industry. We hope you will find some helpful insights in this month’s roundup.
Read more »Advertising on Facebook has become one of the effective ways to grow your business. In this week’s PPCChat session, host Julie F Bacchini sought experts’ views on the performance of Facebook Ads lately, have they found anything new which is working for them, how are audience working for them, and more.
Read more »Tinuiti, a US-based digital marketing agency, shared the Google Ads Benchmark Report for Q2, 2021. This report gives insights across paid search, Shopping, YouTube, and Discovery. Last year due to a pandemic, CPC, clicks, and spend growth suffered but in Q2 2021, advertisers saw a slow and steady rise in CPC and spend growth. In Q2, shopping spending also grew but shopping click growth slowed. Here are some of the key findings from the report.
Read more »Are you bidding for the right keywords? Is you ad spend effective? Are you using the right match types? These are some of the questions that an audit of your Amazon Ads account can answer.
Read more »In this week’s PPCChat session, host Julie F Bacchini discussed the changes made by Google Ads that impacted the way experts structure their accounts, if their philosophy about account structure changed in the past year, what was the main driver of the change in thinking and more.
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