Hosted by Julia Vyse, this week’s PPCChat session discussed about App Campaign, challenges faced with PPC for apps, app trackers used by PPCers, industries PPCers use the App campaign for and more.
Welcome to this week’s PPC News recap! Google Ads introducing the Query Builder tool, Introducing a new policy manager for a customized experience on Google Ads, Amazon New-to-Brand metrics, what it takes to build a successful PPC program and more. Read more »
Google Ads had announced on 26th February, 2019 that it will sunset average position in September 2019. This announcement triggered a lot of mixed responses in the PPC industry. Even though Google gave the first sign of the average position removal when the last year November they introduced four new ad position metrics.
Why segregating your campaign basis match type can help drive traffic more efficiently. We look into this approach and how to use it in your Amazon Ads account.
With the Q1 coming to a closure, this week’s PPCChat session discussed about how the quarter went, what PPCers did differently, changes by platform that have impacted this quarter’s performance and more. Julie F Bacchini hosted the session.