During this week’s PPCChat session, host Julie F Bacchini asked experts for their insights on advertising on Google and Meta, as well as which alternative platforms they find most interesting and which ones they would discourage advertising on.
Read more »The Revised Proposed Final Judgment (RPFJ) against Google introduces new measures aimed at enhancing competition, particularly in search and advertising markets. Here’s what’s new and why it matters.
Read more »In today’s digital world, online advertising has become an essential requirement. With this increasing demand to rank at the top of search engine results, competition has increased. To establish a strong online presence, you have to plan your advertising budget as per your competitors.
Read more »Frequent platform updates, major global events, and industry shifts can create significant stress and mental health challenges for digital advertisers. In such times, where do they seek support? Do they take proactive steps to safeguard their mental well-being? Have they discovered new strategies to maintain balance in their work and personal lives? These questions, among others, were explored by host Julie F. Bacchini during this week’s PPCChat discussion.
Read more »This week’s PPCChat session was insightful. Host Julie F Bacchini explored how to manage unrealistic performance expectations, strategies for maintaining results on reduced budgets, and ways to navigate tough conversations in reporting.
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