Frederick Valleys has been hosting some interesting PPC Town Hall sessions that are discussing about the impact of COVID-19 on PPC, what areas to look into, what measures to adopt and more. We looked into the first four of these session, and the thoughts shared around Automated Bidding .Read more »
This week’s PPCChat session was hosted by Julie F Bacchini who encouraged experts to talk about the changes seen in PPC performance over the past week, Are CPCs down, up or steady in their accounts?,Are they using any smart bidding or other automated bidding strategies? and more.
Welcome to this week’s PPC News recap! Google is Stopping bad ads to protect users, Microsoft Advertising is updating the new UI within the ad manager, LinkedIn Ad’s new features, Microsoft’s new cookie-based split feature, and more.
Missed out on top PPC posts published in the month of April 2020? Here is a quick recap. Release of Google Ads Editor v1.3, Q1 2020 Digital Marketing report from Merkle, Availability of product targeting for US seller on sponsored display, Updated Quora Ads Manager, Navigating your campaigns through COVID-19, Multi-account Google import and more.
Merkle released its Digital Marketing Report for Quarter 1, 2020 this week. We have elaborated on some of the key findings from the report in this post.