Posted by & filed under Amazon Ads, Keywords.

The best way to discover new keywords for your Amazon Ads campaign is to run an automatic campaign, along with a manual campaign, with the same products in each. Once the automatic campaign gains traction, you can start analyzing it’s search term report to find good performing keywords and move them to your manual campaign.

Thus over period of time, you will accumulate all the good performing keywords in your manual campaign where you can adjust each keyword bid individually.

Karooya’s ‘Great Converting Keywords Report’ can help you do this exercise, easily and efficiently!


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Posted by & filed under Amazon Ads, Negative Keywords.

A lot has already been spoken about Negative Keywords. It’s not a new concept for advertisers. They help to omit those search queries which are not important and focus on the ones which matter to your business. They are also a way to achieve desirable growth and success and helps advertisers to improve their ACoS.

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