Frequent platform updates, major global events, and industry shifts can create significant stress and mental health challenges for digital advertisers. In such times, where do they seek support? Do they take proactive steps to safeguard their mental well-being? Have they discovered new strategies to maintain balance in their work and personal lives? These questions, among others, were explored by host Julie F. Bacchini during this week’s PPCChat discussion.

This week’s PPCChat session was insightful. Host Julie F Bacchini explored how to manage unrealistic performance expectations, strategies for maintaining results on reduced budgets, and ways to navigate tough conversations in reporting.

This week’s discussion was inspired by a Digiday article exploring the importance of shifting search habits for advertisers. Here’s a recap of the session, hosted by Julie F Bacchini.