Welcome to this week’s PPC News recap! Facebook dynamic retargeting campaigns, The introduction of Google Ads Video Ad Sequencing, Pros and cons of LinkedIn Lead Gen forms, Ten Google Ads scripts to grow, Way to build Google Ads campaign for the holiday and more.
Negative keywords list is a simpler way to list down common negative keywords that can be shared between more than one campaign.
This week’s PPCChat session was hosted by @NeptuneMoon who sought PPCers views on assumptions with regards to the client account, Challenges and learning from those assumptions and more.
Welcome to this week’s PPC News recap! Facebook’s new brand safety control, Google’s update on political ads policy, Quora’s lead gen ads beta, Four ways where automation can help to strengthen your PPC campaign and more.
Google measures the quality of your campaign through the quality score. If you want to cut down your cost per click (CPC) and boost the performance of your campaign, you need to improve your Quality Score.