Running an experiment helps determine the outcome of an alternate set of settings that you have not yet gone live with. It makes testing easy without disrupting the current flow of your campaign and hence is a value addition.
This week’s PPCChat session was hosted by Julie F Bacchini. PPC experts discussed about the challenging scenario PPCers face, how they handle it, the most difficult challenging situations they had to come across and more.
This week’s PPC news discusses about Bing Ads’ new multi-language targeting at campaign level, copying your columns preferences to new UI, winning with display ads retageting, succeeding with LinkedIn’s campaign manger and more.
This week’s PPCChat session was hosted by Amy Hoffman. PPC experts discussed about Google Analytics, using it to improve paid search campaigns and remarketing campaigns, building audiences and more.
From Google updating text ads with additional headline and description, to making changes to targeting exclusions in GDN campaigns, the third quarter of this year displayed an array of transitions that are all set to change the way we perceive paid search advertising. Here is a recap of the top ppc posts from the third quarter.