Welcome to this week’s PPC News recap! Microsoft Advertising’s Parallel tracking and final URL suffix, Quora’s announcement regarding new and improved ads targeting experience,Combination of Smart bidding and Last-Click Attribution, Twitter providing clarity on political advertising in Canada and more.
With ad copy testing you can determine and understand the type of ad messaging that converts better. This should be an ongoing task for PPCers as it helps give the audience and the businesses what they like.
This week’s PPCChat session was an interesting one.Hosted by Amalia Fowler, this session was focused on PPC education for experts and newcomers and how to keep learning in an ever changing industry.
Welcome to this week’s PPC News recap! Price Extensions in Microsoft Advertising Editor, Carousel testing for text ads on mobile,Portfolio Bid strategy,Landing page performance from shopping campaign,Current options to place shopping ads on YouTube and more.
Display campaign helps you to show your ads on the display network. Of the myriad targeting options available, with audience targeting (for display campaign) advertisers can connect to customers with similar interests, intent and habits.