Missed out on top PPC posts published in the month of April 2020? Here is a quick recap. Release of Google Ads Editor v1.3, Q1 2020 Digital Marketing report from Merkle, Availability of product targeting for US seller on sponsored display, Updated Quora Ads Manager, Navigating your campaigns through COVID-19, Multi-account Google import and more.
Merkle released its Digital Marketing Report for Quarter 1, 2020 this week. We have elaborated on some of the key findings from the report in this post.
Hosted by Julie F Bacchini, this week’s PPCChat session focused on recent features and updates announced by all paid search platforms and what experts think about these changes.
Welcome to this week’s PPC News recap! Google’s new identity verification policy, The merger between Amazon’s Seller Central and Amazon Ad Console, Introducing call ads, with an optional website link, Google is making it free for merchants to sell on Google and more.
Automated Bidding takes historical data into consideration and modifies your bids to meet the goal. However, what happens when the underlying metrics sees a shift, much like what is happening now. With this health crisis, user behavior is changing and so is the PPC space.