A lot has unfolded in the world of PPC and related areas over the past week. In this week’s PPCChat session, host Julie F Bacchini invited PPC professionals to share their thoughts on various topics, including recent updates to PMax on Google and Microsoft, the potential impact of DeepSeek AI on search and ad platforms, and how uncertainties can influence marketing campaigns.
Read more »For Amazon sellers advertising on Google Ads and Bing Ads, achieving consistent performance can feel like navigating a maze. A significant challenge lies in the inability to send conversion data from Amazon back to these ad platforms. This limitation makes native automated bidding strategies such as Maximize Conversions or Target ROAS, ineffective since they rely on conversion feedback to optimize campaigns.
Read more »Significant changes have occurred in the social media landscape recently, making brand-building through these channels more challenging. How are experts using channels to build their brand and/or find business? Have the recent shifts in social media impacted their strategies for 2025? What are their main priorities for brand development? These and more were discussed by host Julie F Bacchini during this week’s PPCChat session.
Read more »During this week’s PPCChat session, host Julie F Bacchini sought experts’ views about recent changes to Meta announced by Mark Zuckerberg. Here is the recap of the entire discussion.
Read more »Research in PPC is crucial. Do PPCers use any tools to do the research? What challenges do they face while doing the research? These and other questions were answered during this week’s PPCChat session, which was hosted by Sarah Stemen.
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