Hello, valued PPC professionals! We’re excited to bring you the latest updates from the world of PPC in this comprehensive monthly roundup. Stay informed and ahead of the game with these key insights.
Read more »The recent antitrust ruling in the U.S. vs. Google case has introduced groundbreaking measures to address monopolistic practices in the search text advertising market. Central to the judgment are provisions aimed at enhancing transparency, reducing switching costs for advertisers, and fostering fair competition.
Read more »This blog post will focus on crafting effective ad copies and utilizing ad extensions to maximize the performance of Google Ads campaigns for Amazon products. It builds on the previous posts that covered campaign structure and keyword strategies.
Read more »Here is the screencap of this week’s PPCChat discussion where host Julie F Bacchini sought experts’ views on AI and the PPC industry in 2025, What will 2025 look like for the economy and business? and more
Read more »In this week’s PPCChat session, host Julie F Bacchini asked experts how they identify wasted spend in their accounts, what actions PPC professionals are taking to reduce it, what platforms could do to help address wasted spend, and more.
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