Posted by & filed under PPCChat.

Welcome Happy Readers! This week’s PPCChat discussion was all about Google Analytics 4. Google will switch to ¬†Google Analytics 4¬†from Universal Analytics on July 1, 2023, and PPCers have already started preparing for the change. Host Julie F Bacchini & guest host Brie E Anderson sought experts’ views on this shift, how is their experience with GA4 so far, are there things which are missing or hard to find in GA4, and more.

Read more »