Your car needs regular servicing. You want an expert to take a complete look at your car and suggest minor and major repairs. This is true for your AdWords account as well.
AdWords is complex. It is easy to miss out on some of the issues. Many small issues, together, can act as a drag. Given fewer ad slots and rising CPCs, you want your account to compete effectively.
The biggest reason many of these issues fall through the crack is that finding them is more time consuming than actually fixing.
This free AdWords tool gives you concrete and actionable ideas to improve your account's performance. A comprehensive AdWords audit checklist is used to identify issues and opportunities for growth. A PPC account audit can easily cost you thousands of dollars. You get the same in-depth PPC audit report, for free.
Here are the highlights of audit report's contents.