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Posts Categorized: Negative Keywords
Do you want your Amazon advertising campaign to perform better? Negative keywords can help you spend less money and can prevent uninterested consumers from clicking your ads.
We, at Karooya, are strong advocates of the usage of negative keywords in paid search advertising. The impact it has on the advertising spend cannot be missed. As a result, it is critical to monitor your negative keywords to prevent budget exhaustion.
On the subject of negative keywords, much has already been said. For marketers. negative keywords aid in focusing on the essential search terms for your company and excluding those that are not. They assist marketers in raising their ACoS and are a means of achieving desired growth and success.
A negative keyword list helps you capture a list of those irrelevant terms that can be applied to multiple campaigns. For Shopping and Performance Max campaigns, this option was previously unavailable. However, with the recent introduction of account-level negative keywords, advertisers can now include negative keywords in these campaigns as well.