Negative keywords in a PPC campaign, across various platforms like Google Ads, Bing Ads or Amazon Ads, are the terms for which advertiser does not wish to show their ads.
Posts Categorized: Negative Keywords
Few years back we had created a Negative Keywords Quiz, to check the scale of familiarity and understanding of negative keywords. We thought, it would be great to look into the responses and derive some findings out of it. Here is what we found.
Our Negative Keywords Tool gives useful insight of the problem areas in your account that need to be fixed immediately. The tool gives recommendations of irrelevant terms that are draining your budget and are of poor quality.
After including rewording and reordering to the exact match keywords last year, Google Ads announced changes to close variants of exact match keywords last week that allows similar terms matching.
Our Negative Keywords Tool has been helping clients save on ad spend being wasted on irrelevant keywords. We have now and then added features to make it overly useful and hands-on. One such feature that we would like to touch on is the “Must-Add Negatives” tab.