We launched the Negative Keywords Tool for Amazon Ads roughly 2 years back. Now, with negative keywords available for Sponsored Brand campaigns, we have updated our tool with the same.
Posts Categorized: Negative Keywords
Negative keywords is an important and essential component of a PPC account. It curtails unwanted budget spend and improves the quality of traffic.
Negative keywords play a pivotal role in saving unwanted paid search spend. We have the perfect tool for that!
Negative keyword match type helps to improve your click-through rate and reduce wasted ad spend. By using an appropriate match type, we influence the way of how a negative keyword should work in blocking the irrelevant search terms.
We say, why not! Using broad match negative keywords is no restriction but yes, it does come with a rulebook to follow.