Adding the right term as a negative keyword helps control when your ad gets triggered. If you haven’t yet reviewed your search terms for such keywords, then now is the time.
Posts Categorized: Negative Keywords
Wondering, why even after a certain term as negative keyword your ads are still showing? We discuss the reasons why this might be happening.
A lot has already been spoken about Negative Keywords. It’s not a new concept for advertisers. They help to omit those search queries which are not important and focus on the ones which matter to your business. They are also a way to achieve desirable growth and success and helps advertisers to improve their ACoS.
Keywords are the key to connecting businesses to their customers. This, if not done properly, might lead to advertisers bidding on irrelevant keywords that result in poor converting traffic.
Why segregating your campaign basis match type can help drive traffic more efficiently. We look into this approach and how to use it in your Amazon Ads account.