A lot has already been spoken about Negative Keywords. It’s not a new concept for advertisers. They help to omit those search queries which are not important and focus on the ones which matter to your business. They are also a way to achieve desirable growth and success and helps advertisers to improve their ACoS.
Posts Categorized: Negative Keywords
Keywords are the key to connecting businesses to their customers. This, if not done properly, might lead to advertisers bidding on irrelevant keywords that result in poor converting traffic.
Why segregating your campaign basis match type can help drive traffic more efficiently. We look into this approach and how to use it in your Amazon Ads account.
Our Negative Keywords Tool has been helping advertisers save on wasted ad spend for years. Having recently extended our services to Amazon Ads also, we have been updating our dashboard now and then to give users a more optimized experience.
How well you reach the audience depends on the combined effort of the keywords targeted and keywords excluded from your campaign. So, what happens when you have large number of campaigns? Your negative keywords also increase. But what if some of these negative keywords are common across multiple campaigns? We have a solution for that.