Absence of negative keyword can affect campaign performance tremendously while adding negative keywords helps curtail unwanted ad traffic, hence improving performance and better managing your budget.
Posts Categorized: Negative Keywords
Amazon Ads is a flourishing advertising platform. With a major chunk of advertisers opting for it, steps need to be taken to enhance their campaigns on Amazon. One of such ineluctable steps is to add Negative Keywords.
The nature in which the Negative Keywords functions varies from the bidded keywords. They have separate objectives and hence need to be handled efficiently as they are the key triggers for a sustainable ppc performance.
Negative Keyword List is an easy way to assign negative keywords to your campaign. In this post we take you through the steps to apply the list in the new AdWords interface.
In an insightful article on Search Engine Land, Christi Olson writes about the importance of search terms report in Bing Ads.