Our Negative Keywords Tool has been helping clients save on ad spend being wasted on irrelevant keywords. We have now and then added features to make it overly useful and hands-on. One such feature that we would like to touch on is the “Must-Add” negative keywords.
Posts Categorized: Negative Keywords
Showing relevant results for a query entered by a customer increases the likelihood of a conversion, even for Amazon Ads advertisers. What results to display depends on the keywords being targeted.
Having already served customers with Negative Keywords Tool for their Bing and AdWords account, we now extend this tool to Amazon ads advertisers too.
Absence of negative keyword can affect campaign performance tremendously while adding negative keywords helps curtail unwanted ad traffic, hence improving performance and better managing your budget.
Amazon Ads is a flourishing advertising platform. With a major chunk of advertisers opting for it, steps need to be taken to enhance their campaigns on Amazon. One of such ineluctable steps is to add Negative Keywords.