Negative keyword match types are important in determining how closely a keyword must match the user’s search intent in order for your ad to be seen or blocked.
Posts Categorized: Negative Keywords
Negative Keywords helps you save on your ad spend by only showing your ads to those who are interested in them. It helps you boost your PPC strategy and achieve more conversions by driving dependable traffic.
Negative Keywords are those keywords that are irrelevant to your business either because they are not performing well or because they do not cater to your business offering.
Are you bidding for the right keywords? Is you ad spend effective? Are you using the right match types? These are some of the questions that an audit of your Amazon Ads account can answer.
Negative keywords in apple search ads (like other paid search platforms) helps restrict your ad from showing for unwanted search terms. Using negative keywords improves your ad’s performance plus reduces cost incurred on irrelevant terms.