Negative Keywords are those keywords that are irrelevant to your business either because they are not performing well or because they do not cater to your business offering.
Posts Categorized: Negative Keywords
Are you bidding for the right keywords? Is you ad spend effective? Are you using the right match types? These are some of the questions that an audit of your Amazon Ads account can answer.
Negative keywords in apple search ads (like other paid search platforms) helps restrict your ad from showing for unwanted search terms. Using negative keywords improves your ad’s performance plus reduces cost incurred on irrelevant terms.
Most of the time, making mistakes are unavoidable but correcting those mistakes at the right time is very important. In PPC space, negative keywords are very essential, and ignoring them can cost you your precious budget.
To optimize your PPC efforts, it’s crucial to review and update your Negative keywords on a regular basis. One of the ways to identify negative keywords is through Google Ads Search Term Report.