As a marketer you barely managed to get a hang of Positive Keywords, when you realize the key role Negative Keywords play. You start juggling with your ‘Campaign’ settings and struggle with where to apply it. Brad Geddes, Founder of Certified Knowledge covers all the aspects of negative keywords and search query, in this free educational video. Take… Read more »
Posts Categorized: Negative Keywords
Negative Keywords – A Critical Element In Search Campaigns
Have a PPC checklist ready? If not then Diane Pease will get you to work on it, after you read her post on ‘The 5 Biggest Don’ts of Paid Search’
Don’t Ignore Keyword Variations in Negative Keywords
In 2014, Google announced the change in keyword matching behaviour for Exact Match and Phrase Match. You can no longer opt-out of the “Close Variants.” The close variants include singular and plural forms, stemmings, misspelling of your keywords. It means, if you have a keyword [blue widget], your ads will get shown for queries like… Read more »
