It is not unusual for PPCers to forget a few things ‘here’ and ‘there’ while managing multiple accounts and ‘campaigns’. However, if not tackled, it may become a costly affair for your business.
One big mistake would be to forget ‘Negative Keywords‘! This is not worth a miss. You would not want to pay moolah to irrelevant and non-performing queries. Diane suggests to check for the search results of keywords you are bidding on. You might find that they have multiple meanings of which you might want to block a couple.
All this would be ‘information without context’ if not applied precisely. What should you do? As Diane says,
Make sure that every time you launch a new account, campaign or ad group you incorporate negative keywords. Add it as an audit point in your launch checklist and verify during your final QA process. When adding negatives, also check the keywords that you are bidding on via a search – you may find that there are multiple meanings for your terms.
Identifying negative keywords for large accounts or multiple client accounts can be tedious if done manually. An automated negative keywords discovery tool can save tons of time and effort for the PPC Manager. Not to mention, this will also save the wasted ad spend on AdWords. Give our negative keywords tool a try.
Note: Now, our Negative Keywords Tool is Free for accounts with ad spend less than $10,000 per month. Save 10-20% of your search ad spend for free.