Posts Categorized: PPCChat

This week’s PPCChat discussion focused on dealing with high-maintenance clients, how PPC experts explain it to clients, and how they handle challenging situations. Here’s a screencap of the discussion, hosted by Julie F. Bacchini.

During this week’s PPCChat, host Julie F. Bacchini invited PPC professionals to share how they diagnose and isolate performance issues. The discussion explored how to respond when a platform change negatively affects performance, what to do when PPC performance drops without an obvious reason, and how experts approach troubleshooting these challenges.

This week’s PPCChat discussion focused on Q4 planning and the growing role of AI in holiday advertising. With Google and Microsoft highlighting AI-powered shopping and agentic experiences, the conversation explored how advertisers should prepare for the Q4 season and what AI could mean for their holiday strategies.

“Creating vs. Capturing” may be an old PPC debate, but AI is giving it a new twist. This week’s PPCChat discussion explored how advertisers should think about conversion credit in the battle between creating demand and capturing it. Here is the screencap of the discussion hosted by Sarah Stemen.

AI is changing PPC, but how much should marketers trust AI-generated recommendations? In a recent PPCChat discussion hosted by Julie F Bacchini experts shared their experiences, highlighting the importance of human judgment, context, and experience when using AI for PPC.