Posts Categorized: PPCChat

This week’s discussion focused on expert perspectives on what’s happening in the industry right now—are clients concerned, and are they noticing a dip in performance? Julie F. Bacchini led the conversation.

During this week’s PPCChat session, host Julie F Bacchini gathered expert perspectives on brand vs. competitor keywords. Do they generally advise clients/brands to advertise on their brand terms? And do they separate brand term advertising in your reporting?

In this week’s PPCChat, host Julie F. Bacchini asked experts to share their views on PPC best practices, the worst and best advice they’ve heard, and the strategies they personally follow.

Here is the screencap of this week’s ppcchat session, which was hosted by  Julie F Bacchini.

Communicating with clients can get tricky when ad platforms run into issues. How do experts spot when something’s gone wrong? How do PPCers keep track of ongoing problems, and what tips do they follow to manage them smoothly? These questions and more were explored by host Julie F. Bacchini in this week’s PPCChat session.