Posts Categorized: PPCChat

Clients and stakeholders sometimes use change history as a primary metric to gauge the efforts of PPC professionals. In her discussion on “Demonstrating Your Worth in PPC,” host Julie F Bacchini explored how experts can showcase their value to clients, identified major points of frustration, and highlighted strategies to help clients recognize the value and… Read more »

During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on handling micromanagement in PPC, What are the most annoying or frustrating ways they have been micromanaged and more.

Experts frequently encounter scenarios where clients or stakeholders concentrate on the wrong metrics, leading PPC professionals to work hard to align the KPIs properly. In this week’s discussion, host Julie F Bacchini explored the common KPIs tracked by experts. She also examined which KPIs are most commonly misunderstood by PPC professionals and their clients or… Read more »

During this week’s PPCChat session, host Julie F Bacchini gathered expert opinions on bidding on brand terms in search. This discussion also focused on when it is appropriate to bid on brand terms and when it is not, what is the most misjudged aspect of bidding on brand terms and more.

This week’s PPCChat discussion centered around “Trust in Ad Platforms” sparked by Google Ads’ decision to halt credit card payments for some advertisers. Here is the screencap of the entire session hosted by Julie F Bacchini.