Greetings Happy Readers! Planning and Researching are very important for PPCers to use their budget properly to gain maximum returns. During this week’s PPCChat session, host Julie F Bacchini sought answers to questions like what is the biggest challenge experts are facing with PPC planning or research right now? are they doing competitor or keyword… Read more »
Posts Categorized: PPCChat
Greetings Readers! When it comes to talking PPC with non-PPC people, we need some techniques so they do not misunderstand us. This is what this week’s PPCChat discussion was based on. Host Julie F Bacchini helped experts express their thoughts on the resources used by them to make non-PPC people understand PPC better, How do… Read more »
Greetings Happy Readers! This week’s PPCChat session was inspired by Kirk William’s article “It’s time to de-frenzy PPC“. During the session, host Julie F Bacchini found out how experts handle emergency requests from clients/stakeholders, do they have any processes in place to handle the frenzied atmosphere, and more.
Due to uncertain economic conditions, managing PPC is an uphill task. Are experts concerned about the economy relative to the industry as we approach Quarter4? Are their clients bringing up any economic concerns? Are PPCers seeing any impact on the accounts they handle? These were the questions for which host Julie F Bacchini sought answers… Read more »
What metrics are most important in managing PPC, what metrics do clients care about the most, and in experts’ opinion, what is the most overrated PPC metric, these were some of the questions which were answered during this week’s PPCChat session. Here is the screencap of this entire session which was hosted by Julie F… Read more »