Posts Categorized: PPCChat

Greetings readers! Here is a quick recap of this week’s PPCChat session, inspired by Google Ads’ recently released year in year-in-review graphic. Hosted by Julie F Bacchini, this session focused on the biggest changes seen across major PPC platforms in 2025.

AI has become an integral part of every PPC professional’s workflow. It seems like there’s news about AI almost every day, whether in search or within an ad platform. In this week’s PPCChat session, host Julie F. Bacchini discussed the most hyped aspects of AI in PPC, how AI is reshaping the way experts manage… Read more »

Hosted by Julie F. Bacchini, this week’s session explored the worst takes on running a PPC business—whether freelancing, consulting, or working in-house. Experts were asked to share the most misguided advice they’ve ever heard in digital advertising. And finally, they examined the unhelpful myths around managing clients and stakeholders in the PPC world.

There’s a lot going on in the PPC world right now! With just 17 days left until BFCM, in this week’s PPCChat session, host Julie F. Bacchini gathered insights from industry experts to discuss how their ecommerce campaigns are performing this year — what’s working, what’s changing, and whether they’re experimenting with any new platforms… Read more »

The topic for this week’s PPCChat session was “ChatGPT Said… And Other Phrases That Give PPC Pros Hives,” inspired by ChatGPT’s announcement that it will no longer give financial or medical advice. Here is the screencap of the entire session, which Julie F. Bacchini hosted