PPCChat | Google’s Latest Keyword Matching Changes | 9th February 2021

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This week’s PPCChat discussion was focused on the recent announcement from Google Ads regarding BMM folding into Phrase Match. Host Julie F Bacchini sought PPCers reaction towards this announcement, how are they planning to work in this new system, will they consider using BMM after this announcement, and more.  

PPCChat | Impostor Syndrome | 2nd February 2021

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We all can admit that at some point in life we have struggled with Impostor Syndrome and PPCers are no different. In this week’s session, Julie F Bacchini tries to find out how impostor syndrome is affecting experts, how do they cope, have they found any resources that are helpful in combating this, and more.