PPCChat | Telling Clients Hard Truths | 27th February 2024

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Sharing difficult truths about clients’ PPC accounts/businesses can be tough, but it’s a necessary challenge for experts in their PPC careers. Do they find it uncomfortable to tell clients hard truths? what tips do the experts have for the inexperienced once? These and more questions were answered during this week’s PPCChat session which was hosted… Read more »

PPCChat | Reimagining PPC | 20th February 2024

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The topic for this week’s PPCChat session was “Reimagining PPC” where host Julie F Bacchini sought experts’ views on the most impactful changes in PPC, services offered by PPCers recently and the biggest worries or concerns about working in PPC over the next 10 years.

PPCChat | Vetting Potential Clients | 13th February 2024

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Host Julie F Bacchini continued the client theme from last week. While the previous PPCChat session centred on terminating client relationships, the focus this week shifted to how professionals strive to align themselves with favourable clients. The conversation explored identifying red flags when engaging with potential clients, recognizing deal breakers, and more.