This week’s PPCChat session drew inspiration from Navah Hopkins‘s article which paid a heartfelt tribute to the late, great Mark Irvine and how he encouraged her to “do less.”. Here is the screencap of the entire session where host Julie F Bacchini sought experts thoughts on the struggle areas in PPC, how do they handle… Read more »
Posts Categorized: PPCChat
PPCChat | Competitive Research in PPC | 30th April 2024
During this week’s PPCChat session, host Julie F Bacchini discussed the importance of competitive research in PPC, how regularly experts engage in any competitive research, whether they use any tools and any roadblocks or frustration they encounter.
PPCChat | Diversification in PPC | 23rd April 2024
Host Julie F Bacchini discusses the theme “Diversification in PPC” during this week’s PPCChat session. The discussion includes exploring advertising across various platforms and expanding skill sets as PPC professionals.
PPCChat | Maximizing the Post Ad Click Experience | 16th April 2024
Here is the full recap of this week’s PPCChat session where host Julie F Bacchini shed light on the importance of the post-click (landing page) experience, what are the biggest or most common issues PPCers encounter on landing pages and more.
PPCChat | Explaining Confusing & Confounding Things In PPC | 9th April 2024
Among PPC professionals, it’s become increasingly common to clarify perplexing and bewildering aspects of PPC to clients. Host Julie F Bacchini sought insights from experts regarding the topics they find themselves explaining to clients more frequently, as well as which ad platforms they find most challenging or perplexing to explain.