Posts Categorized: PPCChat

Host Julie F Bacchini continued the client theme from last week. While the previous PPCChat session centred on terminating client relationships, the focus this week shifted to how professionals strive to align themselves with favourable clients. The conversation explored identifying red flags when engaging with potential clients, recognizing deal breakers, and more.

Firing clients can be a very anxiety-inducing topic and many experts face this in their PPC journey. During this week’s PPCChat discussion, host Julie F Bacchini found out the circumstances due to which PPCers had to fire a client, what was client’s reaction, what was the hardest part of firing a client and more.

In the lives of PPCers, they all go through phases when they don’t love their jobs and this week’s PPCChat session was based on the same. Host Julie F Bacchini shed light on the time when they felt a lack of enjoyment in their PPC work, Is there a particular part of PPC that tends… Read more »

Here is the screencap of the entire session of this week’s PPCChat session which was hosted by Julie F Bacchini.

During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on changes in PPC testing in the last few years, how they approach testing and what they test most frequently – keyword or audience targeting, ad copy, images, etc