Behaving ethically is one of the important aspects of paid search. This week’s session was focused on the same. Host Julie F Bacchini sought experts’ views on the biggest ethical gray areas in PPC, how do they handle clients in this regard, have PPCers ever faced an ethical dilemma in their PPC career, and more.
Posts Categorized: PPCChat
Ginny Marvin was invited by host Julie F Bacchini to join this week’s PPCChat session where Ginny helped PPCers to find answers to most of the announcements & updates made in the Google Marketing Livestream event which was held on May 27th, 2021.
In this week’s PPCChat session, PPCers expressed their predictions regarding the announcements Google will be making at its live-stream event on 27th May 2021 and what they would love to see announced. Host Julie F Bacchini handled this interactive session.
Hosted by Julie F Bacchini, this session helped experts to look back and see how the pandemic has affected their PPC accounts, have their businesses been affected, what have they learned from the “once in a lifetime” event like Covid, and more.
Host Julie F Bacchini & guest host Patrick Gilbert handled this week’s PPCChat session. Their discussion was focused on the general attitude PPCers have regarding automation in PPC, common misconception around automation, role of the PPC manager in the age of automation and more.