Running an experiment helps determine the outcome of an alternate set of settings that you have not yet gone live with. It makes testing easy without disrupting the current flow of your campaign and hence is a value addition.
Posts Categorized: AdWords Experiments
AdWords Experiments is a resourceful feature with which advertisers can A/B test their campaign settings without actually modifying it. It is most useful in campaigns that have been running for a while and to which making changes is a big decision to make.
AdWords A/B testing or split testing helps test and evaluate your campaign with an alternate set of settings. This is possible with AdWords Experiments that lets advertisers make changes without altering the existing campaign.
AdWords Experiments helps advertisers do Campaign A/B testing without making changes to the original campaign. If you have tried it out, then you know the perks of it. But there are a couple of aspects unknown yet important to know, for successful execution.
It might be a difficult decision to tweak an active campaign delivering a consistent performance. You do not wish to disrupt the current flow, yet have a set of changes that ‘could’ optimize the campaign performance. Campaign Drafts and Experiments or AdWords Experiments helps you test your changes while keeping the original campaign as it… Read more »