Defining goals, makes planning your campaign easier. Other supporting elements help achieve your goals. One of such active elements is the bidding strategy you adopt. We will discuss some of that today!
Posts Categorized: Amazon Ads
Like Google Ads, Amazon advertising has the option to narrow down your targeting by excluding irrelevant keywords, brands and product from triggering your ad. In this post we discuss about them in length.
Now you can add negative product targets for Amazon Ads from Karooya’s Negative Keywords Tool dashboard. We couldn’t have been happier!
Managing a paid search campaign manually becomes quite challenging as it requires time and effort. Automating some of those repetitive tasks with the a PPC automation tools can help shed some of that burden.
ACoS (Advertising Cost of Sales) is a great matric to scale if your Amazon PPC efforts are satisfactory. But the question comes in mind, what would be the good ACoS to know that we have done the job well.