Negative keywords in a PPC campaign, across various platforms like Google Ads, Bing Ads or Amazon Ads, are the terms for which advertiser does not wish to show their ads.
Posts Categorized: Amazon Ads
Last year, Amazon Ads, introduced new targeting options for the Sponsored Products Ads that lets advertisers target by product and fine-tune their automatic ads.
For a PPC search campaign (whether in Bing Ads, Google Ads or Amazon Ads), the user search queries that triggered your ad are highly insightful and actionable. These are the actual search terms that users are typing in search box to reach to your product or service. The search terms provide an peek into the… Read more »
Search Terms Report is a great source to identify those exact terms that a shopper is searching for. Using that insight advertisers can take strategic decision about which terms to target and which ones to not.
Amazon has been stepping up its game to match up to its contemporaries. This year, they have been giving stiff competition to Google Ads, weighing their options to ensure a positive user experience and optimizing their platform as a result. Here is a look at some of the top announcements that Amazon Ads made this… Read more »