Amazon PPC has recently emerged as a major ad platform. It gives sellers the chance to move their product listings ahead of their rivals. But setting up the right campaigns and managing them efficiently can be challenging.
Posts Categorized: Amazon Ads
Why you should run ads on Google for your Amazon Products
Listing your products on Amazon is a great way to start getting your product noticed. In the long run, sellers must try to promote their goods to outperform the competition and improve their chances of making sales.
Amazon Ads Benchmark Report by Tinuiti | Q2 2022 | Key Highlights
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, and Amazon. Recently, Tinuiti shared the Amazon Ads Benchmark Report for Q2, 2022. Based on anonymized performance data from Amazon programs managed by Tinuiti, we have documented some of the study’s key findings.
How to Improve Conversion Rates with Amazon Attribution?
Amazon Attribution helps you identify and attribute sales to the external promotional campaigns for products listed on Amazon. Giving the source its due credit aids in understanding the platforms that work well and providing insight into how to improve the platform to increase conversions.
Using Amazon Attribution Window to evaluate campaign performance
Attribution credits sales to the ad campaign that led to the successful purchase of your product listed on Amazon. However, there is a time frame within which the sales need to take place after the click on your paid advertisement. Only then will it be attributed to the campaign, allowing you to assess its effectiveness.