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Posts Categorized: Amazon Ads
Negative keywords are often necessary for paid search campaigns. But what if you have a large number of campaigns? You might see an increase in negative keyword count too. You might also see that some of these negative keywords are common across multiple campaigns. That’s when a negative keyword list can help you.
If you run Google Ads for your Amazon listed products, then Amazon Attribution is a familiar term for your business. Attribution is the technique of determining the source directing traffic to your Amazon product listing for those who are not familiar with it. It assists in evaluating cross-channel performance. It not only aids in allocating… Read more »
The Amazon Ads Benchmark Report for Q3, 2022 was shared by Tinuiti, a US-based digital marketing firm. Based on anonymized performance information from Amazon projects managed by Tinuiti, some of the study’s key findings are documented below.
Amazon PPC has recently emerged as a major ad platform. It gives sellers the chance to move their product listings ahead of their rivals. But setting up the right campaigns and managing them efficiently can be challenging.