Are you bidding for the right keywords? Is you ad spend effective? Are you using the right match types? These are some of the questions that an audit of your Amazon Ads account can answer.
Posts Categorized: Amazon Ads
7 Amazon Ads Default Settings That Advertisers Must Check
While creating your Amazon Ads campaign, you will come across some default settings, that you must check before setting up your campaign.
Top Announcements From Microsoft & Amazon Advertising In 2020
Throughout the year 2020, Microsoft and Amazon advertising have worked hard to improve their platforms with new features and updates to give an enhanced experience to his customers. We have collected some of the important updates from these platforms and put them in writing in this blog post.
Achieving your marketing goals with Amazon Ads
Defining goals, makes planning your campaign easier. Other supporting elements help achieve your goals. One of such active elements is the bidding strategy you adopt. We will discuss some of that today!
What Are Negative Keywords & Negative Product Targeting In Amazon Ads?
Like Google Ads, Amazon advertising has the option to narrow down your targeting by excluding irrelevant keywords, brands, and products from triggering your ad. In this post, we discuss them in length.