Posted by & filed under Amazon Ads, Negative Keywords.

Like Google Ads, Amazon advertising has the option to narrow down your targeting by excluding irrelevant keywords, brands and product from triggering your ad. In this post we discuss about them in length.

(All the following is discussed in context to Sponsored Product Ads)

What Are Negative Keywords in Amazon Ads

Amazon Negative keywords are similar to Google Ads negative keywords. These keywords prevent seller’s ads from being shown on Amazon. Negative keywords can be created at campaign or ad group level.

Negative keywords help to:

  • Target your product to the most relevant searches
  • Improve click-through and conversion rate
  • Reduce your advertising cost incurred on unwanted clicks
  • Boost your ACoS by improved conversion rate
  • Saves the budget from getting depleted and being allotted for relevant searches

To improve your campaign performance, these negative keywords should be associated with the right match type. To get to know more about these match types, read our blog post, Amazon Ads Negative Keywords Match Type.

What Is Negative Product Targeting in Amazon Ads

The way negative keywords block all the unrelated searches, negative product targeting blocks brands or products that are irrelevant to you. For example, if you have a clothing brand name “TinyTots” and there is a craft supply store with the same name, people who are looking for craft supplies would not be interested in buying clothes. Here negative product targeting will come in handy.

Negative product targeting will help to:

  • Prevent you from wasting your advertising money on irrelevant searches
  • Separate your brand from certain brands which are not your immediate competition or might give your product a poor reputation
  • Makes sure that your ads do not appear on those product pages which might outperform your product
  • Boost your CTR, conversion rates and ACoS

At times, it might become challenging to find negative product targets but not anymore! Our Negative Keywords Tool for Amazon helps you to generates recommendations for negative product targets. It generates negative product recommendations at the campaign level as well as at the ad group level.

Note: Our negative keywords tool for Amazon Ads comes with a generous free tier.

When Can You Use These Targeting Options

Negative keywords and negative product target options are available in both, automatic and manual campaign.

While creating the automatic campaign, you will be able to select both the targeting options (negative keywords and negative product targeting )

negative keyword and product targeting in Amazon

But while creating a manual campaign, you get to choose either keyword targeting or product targeting. Depending on your selection, you can opt for negative keyword targeting and negative product targeting.

keyword and product targeting in manual campaign

Key TakeAways

Negative keywords and negative product targeting serve almost the same purpose of ruling out unwanted and irrelevant clicks. In both the campaigns (manual & auto) these selections are optional but it is advisable to have them opted for as they help in reducing your advertising cost and increasing your return on ad spend.

With the availability of these targeting options, you have more control over your campaigns than ever before. Make sure to use these features to stay ahead of the competition.

Note: Karooya’s negative keywords tool for Amazon Ads is a powerful tool that saves your ad budget and time. It is Free for accounts with a monthly spend of less than $3000Learn more and sign up today to improve your ACoS. 

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