For a PPC search campaign (whether in Bing Ads, Google Ads or Amazon Ads), the user search queries that triggered your ad are highly insightful and actionable. These are the actual search terms that users are typing in search box to reach to your product or service. The search terms provide an peek into the… Read more »
Posts Categorized: Amazon Ads
Search Terms Report is a great source to identify those exact terms that a shopper is searching for. Using that insight advertisers can take strategic decision about which terms to target and which ones to not.
Amazon has been stepping up its game to match up to its contemporaries. This year, they have been giving stiff competition to Google Ads, weighing their options to ensure a positive user experience and optimizing their platform as a result. Here is a look at some of the top announcements that Amazon Ads made this… Read more »
Amazon ads’ keyword targeted ads reaches users searching for search terms similar to the keyword and that matches it basis the keyword match type opted by you.
Showing relevant results for a query entered by a customer increases the likelihood of a conversion, even for Amazon Ads advertisers. What results to display depends on the keywords being targeted.