Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, and Amazon. Recently, Tinuiti shared the Amazon Ads Benchmark Report for Q2, 2022. Based on anonymized performance data from Amazon programs managed by Tinuiti, we have documented some of the study’s key findings.
Posts Categorized: Amazon Ads
How to Improve Conversion Rates with Amazon Attribution?
Amazon Attribution helps you identify and attribute sales to the external promotional campaigns for products listed on Amazon. Giving the source its due credit aids in understanding the platforms that work well and providing insight into how to improve the platform to increase conversions.
Using Amazon Attribution Window to evaluate campaign performance
Attribution credits sales to the ad campaign that led to the successful purchase of your product listed on Amazon. However, there is a time frame within which the sales need to take place after the click on your paid advertisement. Only then will it be attributed to the campaign, allowing you to assess its effectiveness.
Amazon Ads Benchmark Report by Tinuiti | Q1 2022 | Key Highlights
Tinuiti, a US-based digital marketing agency, shared the Amazon Ads Benchmark Report for Q1, 2022. Here are some of the study’s significant conclusions, which are based on anonymized performance data from Amazon programs under Tinuiti management.
How does the attribution tag work on Amazon?
Attribution is the process of identifying the source of a click, in order to assess cross-channel performance. Advertisers that use Amazon attribution can attribute revenue to marketing channels other than Amazon. All of this is done with the help of the attribution tag you set for the products whose conversions you want to track.
