While creating an Amazon Sponsor Product campaign, you can choose two available targeting options: Automatic Targeting and Manual Targeting.
Posts Categorized: Amazon Ads
One quick and effective way to optimize your paid search performance in Amazon Ads is by comparing the performances over time.
In today’s world, where everything has become so digitalized, Amazon advertising is flourishing like a luxuriant tree. The best way for advertisers to take benefit of this profitable platform is “Negative Keywords”.
Want to improve your Amazon ads campaign performance? Negative Keywords help to reduce your budget spend and stop uninterested customers from clicking your ads.
Adding the right term as a negative keyword helps control when your ad gets triggered. If you haven’t yet reviewed your search terms for such keywords, then now is the time.