[This post was updated on 7th December 2021] After adding support to create Negative Keywords List in Amazon Ads, we have come up with yet another solution that was requested by our customers. Today we introduce the Ad Scheduling (or dayparting, as some may know) feature for Amazon advertisers.
Posts Categorized: Amazon Ads
The best way to discover new keywords for your Amazon Ads campaign is to run an automatic campaign, along with a manual campaign, with the same products in each. Once the automatic campaign gains traction, you can start analyzing it’s search term report to find good performing keywords and move them to your manual campaign. Thus over period… Read more »
A lot has already been spoken about Negative Keywords. It’s not a new concept for advertisers. They help to omit those search queries which are not important and focus on the ones which matter to your business. They are also a way to achieve desirable growth and success and helps advertisers to improve their ACoS.
Keywords are the key to connecting businesses to their customers. This, if not done properly, might lead to advertisers bidding on irrelevant keywords that result in poor converting traffic.
Bidding on brand terms is not an uncommon practice! But why should this be transformed into a must-have approach? We discuss the reasons here.