From new platform features to evolving industry trends, this month’s PPC roundup covers everything advertisers need to know. It’s designed to help you get up to speed quickly—without having to sift through countless updates.
3 new ways Ads Advisor is making Google Ads safer and faster:- Ads Advisor is rolling out three new safety features for Google Ads:-
- It will flag complex policy violations and guide you on how to resolve them
- It continuously monitors your account and provides personalized security recommendations
- It also automates certifications, reducing weeks of paperwork to near-instant approvals
Win across all three eras of the web:- Today, customers are using three versions of the web at once:
To help businesses grow across the human, LLM, and agentic web, Microsoft Advertising is rolling out key updates:
- AI Visibility (Clarity): See how AI finds your products and what to improve.
- Commerce + Checkout: Enable agent-driven shopping with better data and faster checkouts.
- AI Max for Search: Reach the right audience with smarter targeting and relevant offers.
Performance Max updates and other product news for April 2026:- Microsoft Advertising’s product roundup for April is helping drive efficient performance and build advertiser confidence with new tools and transparency. These updates are:
- easily import PMax campaigns with NCA goals from Google Ads into Microsoft Advertising
- Landing page reporting is now available for the PMax campaign
- Seasonality adjustments now work with portfolio bid strategies
- Autogenerated assets in Responsive Search ads to improve performance
We’re upgrading Dynamic Search Ads to AI Max:- Thousands of advertisers are already using AI Max to scale their Search campaigns. With the full feature set, they see about 7% more conversions or conversion value at a similar CPA or ROAS. Starting in September, campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and broad match will be automatically upgraded to AI Max.
Merchant API is coming to Google Ads scripts starting April 22, 2026:- The Content API for Shopping will be phased out on August 18, 2026, making way for the new Merchant API. For Google Ads Scripts users, support for the Merchant API will start rolling out in the scripts editor from April 22, 2026.
Introducing Meta Ads AI Connectors: Manage Your Meta Ads From the AI Tools You Already Use:- Meta’s AI connectors are designed for businesses of all sizes, across regions, making it easy to create, manage, and analyze campaigns directly within the AI tools they already use—no developer credentials, API setup, or coding required.
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