Cut wasted spend—without cutting good traffic
Google Ads & Microsoft (Bing) support
Built for both platforms so protections roll out consistently across your search spend.
Customized to your account
Recommendations come from your Search Terms Report and performance at account, campaign, or ad group level.
N-grams & multi-word phrases
Block phrases like “free sample” without hurting healthy long tails (e.g., “free shipping”). Includes close-variant handling.
One-click sync
Apply negatives directly to campaigns, ad groups, or shared lists—undo anytime.
Shared negative lists
Protect new campaigns from day one. Maintain common exclusions once and apply everywhere.
Shopping & DSA ready
When there are no keywords to target, negatives are your main lever to sculpt intent.
Safer recommendations
Cross-checks conversions and recent performance so you don’t block what’s working.
Bulk review workflow
Approve, ignore, or add custom negatives in batches. Export for audits and hand-offs.
Change history
Audit-friendly logs show who changed what and when—confidence at scale.
Negative Keywords Tool
Affordable, usage-scaled pricing — billed every six months.
| Last Month's Spend in an Account | Subscription Fees (6-month total) | Expected Savings |
|---|---|---|
| Up to $10,000 | $12,000 per annum | |
| Up to $25,000 | $900 | $30,000 per annum |
| Up to $50,000 | $1,500 | $50,000 per annum |
| Up to $100,000 | $3,000 | $100,000 per annum |
| Above $100,000 | Contact Us | Lots of money! |
Fees are billed for 6 months in one payment (e.g., $900 total → effectively $150/month).
Get 10× return on your subscription. Start with the free tier to see savings immediately.
Prefer a hands-on jumpstart? Our Done-For-You one-time optimization is available on request.
Why are negative keywords important?
- Match types have loosened. Close variants and broad matching introduce irrelevant traffic you must control.
- Shopping & DSA rely on negatives. Without explicit keywords, negatives are your main lever to shape intent.
- Protect ACoS/ROAS. Prune low-intent and non-converting queries to move budget to what performs.
- Scale confidently. With the waste fenced out, increasing bids and budgets is safer.
How does our negative keywords tool work?
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1
Connect Google Ads & Microsoft Ads
Secure OAuth connection. We ingest search term and performance data.
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2
N-gram + close-variant analysis
We cluster phrases and their morphological variants, scoring them by clicks, cost, conversions, and ACoS/CPA.
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3
Review & approve
Bulk-approve “Must-Add” and “Recommended” negatives; ignore edge cases; add customs as needed.
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4
Sync & monitor
We push to campaigns, ad groups, or shared lists. Track impact, iterate weekly, and keep waste fenced out.