PPCChat | Messy Match Types & Account Structure | 10th May 2022

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This week’s PPCChat session was inspired by the post from Kirk Williams where he focused on keyword match type segmentation & how we can organize our search campaign accounts. Host Julie F Bacchini sought PPCers views on the segmented match types in Google Ads & if Google’s machine learning does it better if they do… Read more »

PPCChat | LinkedIn Advertising in 2022 | 3rd May 2022

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Greetings Happy Readers! This week’s PPCChat discussion was about what experts think of LinkedIn Advertising in the year 2022. Host Julie F Bacchini & guest host AJ Wilcox discussed the new features that experts are trying or plan to try in the coming months, what frustrates the PPCers in LinkedIn advertising, and more.

PPCChat | Advertising In Rough Economic Times | 26th April 2022

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During this week’s PPCChat session, host Julie F Bacchini discussed how the current economic situation is affecting PPC business. Experts expressed their views on the biggest impact they are seeing, are they doing anything differently due to the economic condition, are they seeing any bright spot or opportunity for their business or clients, and more.

PPCChat | Hiring & Getting Hired In PPC | 19th April 2022

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Greetings happy readers! In this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the hiring process for their agencies, their biggest frustrations in the PPC hiring process, has anything changed in the hiring process in the past two years, and more.

PPCChat | All About PPC Audits | 12th April 2022

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Welcome happy readers! During this week’s PPCChat discussion, host Julie F Bacchini discussed all about PPC audits like: do PPCers currently offer any PPC audit services, do they charge for the audits, do they follow any checklist while doing the audits, etc. Here is the screencap of the session.