PPCChat | The Future of PPC Chat | 18th July 2023

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Greetings readers! PPCChat discussion on Twitter is a popular one and mainly focuses on the changes and concerns related to PPC industry. This week’s session was hosted by Julie F Bacchini who sought views on the value gained out of PPCChat discussions, any thoughts or feedback about PPCChat and its future and more.

PPCChat | Adventures in Conversion Tracking in 2023 | 11th July 2023

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This week’s PPCChat session, hosted by Julie F Bacchini, covered a wide range of questions related to conversion tracking. Participants discussed the different types of conversion actions that can be tracked in PPC campaigns, different methods for tracking conversions, and the challenges that can arise with conversion tracking.

PPCChat | GA4 | 27th June 2023

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During this week’s PPCChat discussion, host Julie F Bacchini sought experts’ views on GA4, how comfortable they are working in GA4, the biggest challenges working in GA4, what is missing in GA4 which was available in universal analytics and more.

PPCChat | Preparing for the Shift in PPC – Tracking, Targeting & Attribution | 13th June 2023

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Julie F Bacchini recently hosted a discussion among PPC professionals, who shared their perspectives on the evolving landscape of Tracking, Targeting, and Attribution within the PPC industry. The participants engaged in conversations about their current areas of focus and outlined their strategies for addressing and equipping themselves for the upcoming months. Below is a screenshot… Read more »