Posts Categorized: PPCChat

This week’s PPCChat explored how PPCers assess competitive positioning, from Auction Insights and ad libraries to landing pages and AI. The discussion also highlighted how AI is changing competitor research and brand positioning.

During this week’s PPCChat session, host Julie F. Bacchini led a discussion on AI and its impact on the PPC industry. The conversation explored how AI is affecting the ability to find PPC work and clients, what PPC professionals see as their key competitive advantages, and their concerns and excitement about the future of PPC.

During this week’s PPCChat session, PPC professionals shared their thoughts on AI companies’ responsibility and potential legal liability, how AI could be regulated, the rise of AI agents performing tasks on people’s behalf, and more.

Hosted by Julie F Bacchini, this week’s PPCChat focused on the impact of Google’s recent bidding changes on PPC campaigns. Advertisers shared their experiences, including rising CPCs, higher costs, and changes in campaign performance, as well as how they are adapting to the update.

This week’s PPCChat discussion focused on dealing with high-maintenance clients, how PPC experts explain it to clients, and how they handle challenging situations. Here’s a screencap of the discussion, hosted by Julie F. Bacchini.