Posts Categorized: PPCChat

Here’s a screencap from this week’s PPCChat session, where PPC professionals shared the strategies they’re focusing on this summer and discussed the behind-the-scenes account work they’re tackling. The conversation was hosted by Julie F. Bacchini.

Following Google Marketing Live, Google shared a 70-page PDF packed with updates and insights with PPCers that never made it into the keynote presentation. During this week’s PPCChat session, experts took a closer look at some of those hidden gems, revisited a few of the headline announcements, and shared their perspectives on what these announcements… Read more »

Host Julie F. Bacchini and Ginny Marvin of Google Ads answered PPCers questions, which focused on the new features and updates announced during Google Marketing Live. Here is the sneak peek of the entire session.

During this week’s PPCChat session, host Julie F Bacchin and other PPC experts shared their predictions on attribution, conversion tracking, reporting, and YouTube advertising ahead of Google Marketing Live 2026, scheduled for May 20, 2026.

During this week’s PPCChat session, host Julie F Bacchini sought PPCers views on the need for regular scaling for clients and stakeholders, some of the hardest parts about scaling in PPC, platforms’ role in making scaling easier and whether it varies by platform or industry.