Brands that drive traffic to Amazon from outside Amazon need a reliable way to measure what that traffic produces. Amazon Attribution is Amazon’s method for doing so, and LandingCube and Karooya both appear among the tools built around it.
The two tools serve different purposes. LandingCube creates the tagged links and landing pages that carry shoppers to a listing. Karooya, which we develop, reports Google Ads keywords against Amazon sales. The right choice depends on where a brand’s traffic originates and how it intends to use the results. This comparison draws on each product’s public documentation, so every point can be verified.
TL;DR
| LandingCube | Karooya | |
|---|---|---|
| What it is | A landing page builder for Amazon sellers | Google Ads tools for Amazon sellers, including an Amazon Attribution tool |
| What it does with Amazon Attribution | Creates Attribution links, either in landing page campaigns or through a link shortener | Shows each keyword’s spend next to the total store sales from that keyword and labels keywords by ROAS |
| Traffic it works with | Any source that can send people to a landing page or short link, such as email or Messenger | Google Ads |
| Changes bids | Not described in its documentation | Portfolio bidding updates keyword bids toward a ROAS goal |
| Setup | Self-serve. You connect your Amazon account with Login with Amazon | Email support@karooya.com to get started |
| Trial | 21-day free trial | Not stated on its page |
| Pricing | See the pricing page | Keyword tracking and bid automation are separate offerings, each starting at $600 for 6 months (about $100 a month) for a $5,000 monthly ad budget |
Which fits your situation
You send email, Messenger or social traffic to Amazon. LandingCube is built for this. It puts a landing page or short link in front of your Amazon listing and attaches the Attribution tag for you. Per its support article, the campaign is created automatically in your Amazon Attribution dashboard once traffic flows. Its feature release adds that traffic sent through Attribution links can earn a bonus averaging 10% of product sales, credited toward referral fees. A few limits from its documentation:
- Your brand needs Amazon Brand Registry.
- Attribution does not work with 2-step URLs or Search Find Buy URLs, so buyers must go straight to your Amazon detail page.
- Its how-to guide lists Attribution as supported in the US, CA, DE, ES, FR, IT and UK marketplaces. The article is undated, so confirm the current list.
The documentation describes creating Attribution links and tags. It doesn’t describe a keyword-by-keyword Google Ads report.
You run Google Ads to Amazon listings or stores. This is the case Karooya is built for. The question is which keywords earn sales, so the tool shows how much a Google Ads keyword has spent alongside the total sales on your store from that keyword. In our own step-by-step guide, keyword-level numbers from Amazon Attribution take extra setup: either one Attribution ad group per keyword, or macro tags through the Amazon Ads API. Karooya is designed to give you the keyword view without repeating that setup keyword by keyword. Sellers who prefer spreadsheets can use our workflow for exporting the keyword report and applying bulk bid changes in Google Ads Editor.
You do both. Karooya and LandingCube aren’t integrated yet, but a brand can use each for a different activity: LandingCube for the links and landing pages behind email, Messenger and social traffic, and Karooya for keyword-level results and bidding on Google Ads traffic.
Which one fits which job
You need links and pages that carry Attribution tags. LandingCube is built for that. It’s most useful when your traffic comes from email, Messenger, social or other sources where you want a branded page or short link in front of Amazon.
You already run Google Ads to Amazon and need to know which keywords earn sales. Karooya’s keyword-level view and ROAS labels are aimed at this. The question it answers is which keywords to bid up, bid down or pause.
You run both kinds of traffic. The tools aren’t presented as alternatives. Neither product’s documentation describes an integration with the other, so treat them as separate pieces and confirm any handoff before relying on it.
How to choose
Start from the question you are stuck on.
| If your question is | Start with |
|---|---|
| How do I put Attribution tags on my links, landing pages or emails without building each one by hand? | LandingCube |
| Which Google Ads keywords led to sales on Amazon? | Karooya |
| Which keywords should I bid up or down based on those sales? | Karooya |
| I run Google Ads and also send email or social traffic | Both, for different jobs. Neither product’s documentation describes an integration with the other |
Next steps: work out what your brand needs
Before choosing a tool, answer three questions about your own setup.
- Where does your off-Amazon traffic come from? If most of it comes from email, Messenger or social, your first need is tagged links and pages that send people to your listing. If it comes from Google Ads, your first need is knowing which keywords earn sales.
- What decision are you trying to make? “Are my links tagged and tracked?” is a link and page question. “Which keywords should I bid up or down?” is a keyword-level reporting and bidding question.
- Is your account ready? LandingCube’s documentation says your brand needs Amazon Brand Registry to use Attribution. Also check which marketplaces each tool supports. LandingCube lists them in its how-to guide, and Karooya’s page doesn’t state them.
Once you have your answers, match them to the table above. If Google Ads is where your Amazon traffic comes from, email support@karooya.com and we’ll send next steps. If you are building landing pages for email or social traffic, LandingCube offers a 21-day free trial.
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