In an insightful article on Search Engine Land, Christi Olson writes about importance of search terms report in Bing Ads.
Posts By: Shashikant
Lots of campaigns. Lots of optimizations to do. And lots of pressure to improve results in ever-competitive paid search marketing effort. We plan to take at least one worry off your list. You have already used Karooya’s Negative Keywords Tool to add negative keywords to your campaigns. Today, we take it a notch higher. We… Read more »
Update on 19th July, 2018: This script now supports Responsive Search Ads as well. Update on 29th Nov, 2018: This script now enables assigning a label to poor performing ads All ads are not created equal. When you create multiple ads in an ad group, there are certain hypotheses you go with. You may… Read more »
It’s been a little less than 3 months since Google AdWords rolled out a new text ad format, called Expanded Text Ads (ETA). The new ad format gives 50% more space for the text ad. There are two headlines of 35 characters each. The two headlines are concatenated to show a single headline. Then, there is… Read more »
It’s been almost 2 months since Expanded Text Ads (ETA) went live for all the Google AdWords advertisers. Early results for Expanded Text Ads were mixed.