Karooya Blog Blog
Karooya Blog Blog

Posts By: Shashikant

Free AdWords Script to Analyze Quality Score in Detail

Posted 7:26 pm by Shashikant & filed under Karooya's Google Ads Scripts.

When a user searching for something sees a relevant ad, clicks on it, and visits the advertiser’s landing page, Google wants that entire experience to be good. Quality Score for keywords is a Google’s way of ensuring that advertisers create most relevant ads and landing pages for the search terms. Google awards, by means of… Read more »

AdWords Script to Find Impact of No Side Ads Change

Posted 7:40 pm by Shashikant & filed under Karooya's Google Ads Scripts.

A major change happened on 18th Feb in AdWords world. Google stopped showing side ads completely. At the same time, the number of top ads was increased from 3 to 4. The number of ad slots at the bottom of the search result page were also increased, though the efficacy of the bottom ads is… Read more »

No Side Ads – AdWords Script to Identify Keywords under Threat

Posted 7:52 pm by Shashikant & filed under Karooya's Google Ads Scripts.

[Update on 29th Feb: There is an important update at the end of this post. ] While Google has been testing 4 ads on top of the desktop search result page and no side ads, these tests were just that. Tests. Last weekend, Moz found that Google has moved to 4 top ads format.  The same was… Read more »

[Product Update] Negative Keywords Tool for Bing Ads

Posted 7:17 pm by Shashikant & filed under Microsoft Ads, Negative Keywords, Product Updates.

2015 was a wonderful year for Karooya and its customers. Karooya’s customers saved over $3 million in annual ad spend by using Karooya’s negative keywords tool.

Don’t Ignore Keyword Variations in Negative Keywords

Posted 2:27 pm by Shashikant & filed under Keywords, Negative Keywords.

In 2014, Google announced the change in keyword matching behaviour for Exact Match and Phrase Match. You can no longer opt-out of the “Close Variants.” The close variants include singular and plural forms, stemmings, misspelling of your keywords. It means, if you have a keyword [blue widget],  your ads will get shown for queries like… Read more »

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