On Sunday morning (or Saturday late night in US), we received an email from Google AdWords, about an error in reported conversion values. The AdWords users who use AdWords Scripts, automated reports or the AdWords APIs, are affected by this error.
Posts By: Shashikant
Keywordless Paid Search and Entity Driven SERPs
At Search Insider Summit 2014, a panel discussed about Google’s Keywordless Ads and its impact. Moderated by Michael Wall, Director, Digital Strategy, Rise Interactive, the panelist of this discussion were
Search Marketing Trends You Will Ride in 2015
The Search Insider Summit, 2014 saw panelist discuss about the emerging marketing trends in the year 2015. Moderate by Ryan DeShazer EVP, Managing Director, inVentiv Media 360* (not available) / Male Speaker, the panelist members were:
Amazon, eBay, YouTube – The Next Search Advertising Networks
AtSearch Insider Summit, this panel took the focus off the highly competitive search marketing channel and discussed the ideas of using alternative channels which behave like search engines – Amazon, eBay and YouTube. The panelists shared insights on alternative search advertising networks. Moderated by Neil Doshi, Managing Director, Sr. Internet Analyst, CRT Capital Group, the discussion included… Read more »
How Long Will AdWords Remain Invincible?
Melissa Mackey (aka “PPC Moses”) made a very cogent argument about why Bing Ads will eclipse AdWords eventually. She based her case on the ad products of the two search engines and found Bing’s offering to be superior. There is no time-frame mentioned in the article for this to happen. Given the pace of change… Read more »
