Have a PPC checklist ready? If not then Diane Pease will get you to work on it, after you read her post on ‘The 5 Biggest Don’ts of Paid Search’
Posts Categorized: Negative Keywords
Don’t Ignore Keyword Variations in Negative Keywords
In 2014, Google announced the change in keyword matching behaviour for Exact Match and Phrase Match. You can no longer opt-out of the “Close Variants.” The close variants include singular and plural forms, stemmings, misspelling of your keywords. It means, if you have a keyword [blue widget], your ads will get shown for queries like… Read more »
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