Here are two posts that highlight the importance of negative keywords.
Posts Categorized: Negative Keywords
7 Ways to Expand Your List of Negative Keywords
[Post Updated on 18 September 2019] The post was updated with screenshots from the new Google Ads Interface. To ensure continuity of a result-driven PPC campaign, marketers need to keep on building their negative keywords. So, if you thought of creating negative keywords list once was enough, the answer is ‘Definitely Not’.
Are curse words negative keywords?
As a PPCer, you would have pre-decided on some negative keywords that you would want to assign to your campaign. Part of such irrelevant terms are the ‘curse words’ or swear words. Marketers do not want to in any way show their ads for such words. But are all search terms with the cuss words really irrelevant?… Read more »
How To Identify Negative Keywords Through Search Terms Report in AdWords?
Negative keywords is one of the best ways to cut down on AdWords spend. To ensure that the same is sustained, negative keywords need to be expanded and reviewed occasionally. One of the ways to identify negative keywords is through AdWords Search Term Report. Instead of grilling yourself in doing mental keyword research you can… Read more »
How An Alphabet Became a Negative Keyword?
No, it isn’t about the English language alphabet, but about the company ‘Alphabet‘. Earlier this month Google announced the formation of their parent company which they lovingly named Alphabet. Not much was realized until a few small scale companies also named Alphabet started facing the brunt of this step.