[Transcript] Paid Search Podcast – How To Find Negative Keywords

Posted by & filed under Negative Keywords.

In the latest Paid Search Podcast session Chris Schaeffer and Jason Rothman discuss about Negative Keywords, which are those terms that are irrelevant to your business and are resulting in wasted ad spend. Their primary focus in this discussion is to help advertisers with the sources through which these negative keywords can be identified.

7 Common PPC Audit Tasks That You Must Know

Posted by & filed under Google Ads Tips, Negative Keywords, PPC Audit.

PPC audit is the process of analyzing your account, revisiting the general settings that were previously overlooked and syncing new features or settings to improve account performance. But what areas should you look at? With so many improvement prospects, you might get baffled between shortlisting the focus points and deciding what changes to make.