In August 2014, Google ignited spark, when they axed the option of Close Variants. Many were infuriated of not being given the choice to SELECT whether to opt-in or opt-out of close variants. Majority of marketers were dissatisfied with this decision.
Posts Categorized: Negative Keywords
Yes, Broad Match Negative Keywords are a great way to combat unwanted traffic, but only if it is used in the correct fashion. Much like positive keywords broad match negative keywords also cover a wide spectrum of search queries. The context though is different. With broad match positive keywords you want to reach as many… Read more »
Negative Keywords Lists reduces the effort of individually assigning keywords to multiple campaigns. Not only do you get to save time but you can also manage your account more efficiently as a result. The vicious web of campaign negatives is solved with lists that can be easily created if you have categorized your negative keywords properly…. Read more »
Negative Keywords is an essential component of campaigns. If you are into the business of selling red shoes and don’t want to show for search terms such as red socks, then you add socks as a negative term. Negative keywords control irrelevant traffic from seeing your ad and you have an ace up your sleeve,… Read more »
‘Negative keywords are tricky and difficult’. This is a misconceived notion that many marketers carry. If you have mastered in creating PPC campaigns then negative keywords is no hard nut to crack. But if still you go weak on your knees, just with the thought of negative keywords and their match types, we will build… Read more »