While creating new search campaign, advertisers must do a quick sanity check. It helps cover up any bloopers and unblock any potential opportunities that were unseen while creating the campaign.
Posts Categorized: Negative Keywords
AdWords Negative Keyword Match Types – Best Practices
Negative keywords restricts your ad from showing for irrelevant search queries. But, when your ad will be triggered is decided by what negative keyword match types you choose.
Google Ads Account Audit Checklist Part 2 – Campaign Budget, Keywords & more
In continuation to the Audit Checklist – Part 1, here is the Part 2 series that will cover the top things to look under your budget, ad group, ad and keywords while auditing your account.
[Transcript] Paid Search Podcast – How To Find Negative Keywords
In the latest Paid Search Podcast session Chris Schaeffer and Jason Rothman discuss about Negative Keywords, which are those terms that are irrelevant to your business and are resulting in wasted ad spend. Their primary focus in this discussion is to help advertisers with the sources through which these negative keywords can be identified.
[Product Update] Moving from “Converted Clicks” to “Conversions”
“Converted Clicks” and “Conversions” are two major conversion tracking metrics available in Google Ads. These conversion metrics drive almost all of the actions by advertisers. Here’s a simple example to illustrate the difference between these two metrics.
