Negative Keyword Lists spares marketers the time spent in manually adding the same set of keywords across campaigns. Bing realizing the importance of the negative keywords and further that there are some negative keywords that need to be applied to multiple campaigns, incorporated negative keyword lists on their platform the last year.
Posts Categorized: Negative Keywords
Negative Keyword is that essential component of your PPC campaign that helps prevent your ad from being shown when a search query contains the keyword you have bidded for but which is irrelevant to your business and landing page content. Bing treats this no differently than AdWords,when it comes to running ads in their platform.In this… Read more »
Negative Keywords and your PPC campaign go hand-in-hand. It is close to impossible for your Google Ads account to function effectively without the use of negative keywords. There impact on overall performance is immense as it controls the unwanted clicks and increases the conversion rate.
Here are two posts that highlight the importance of negative keywords.
[Post Updated on 18 September 2019] The post was updated with screenshots from the new Google Ads Interface. To ensure continuity of a result-driven PPC campaign, marketers need to keep on building their negative keywords. So, if you thought of creating negative keywords list once was enough, the answer is ‘Definitely Not’.